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Denim society Levi Strauss calls for tougher firearms laws and supports his position with a $ 1 million grant for activists fighting against gun violence.
an editorial published on Fortune Tuesday. "While taking a booth may be unpopular at some, doing nothing is no longer an option."
The issue has been politically sensitive for US companies, as the country remains largely divided on the issue.
Dick's Sporting Goods, Walmart and Kroger articles received praise and praise after they stopped selling assault rifles or increased the age of firearm purchases in Parkland in February. Florida.
"We can not protect ourselves from all threats," continued Bergh. "We can not harden ourselves, whether in our schools, workplaces, stores, churches or entertainment venues. But we can take measurable measures like criminal background checks to save lives. "
This is not the first time Bergh has been heard on this issue. The former army officer wrote an open letter to customers in 2016 asking them to refrain from bringing firearms into Levi's stores.
"In the days following the publication of this letter, I received threats against our stores, our activities and even my life, which was troubling," he said. "But these personal attacks pale in comparison to the threats that Parkland activists and survivors, Sandy Hook and the daily incidents of gun violence face every time they talk about this issue."
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