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Unlike the static photos of the muggle world, in Harry Potter, the photos come to life. For those who have seen fantastic movies or read books, animated pictures are one of those amusing elements of The Wizarding World, the universe first introduced by J.K. Rowling in the book, Harry Potter at the wizard school, 20 years ago.
But thanks to augmented reality, smartphones and the Lifeprint Instant Printer, animated photos are now (sort of) via Harry Potter's magic photo and video application and app.
The printer is a partnership between Lifeprint and Warner Brothers. It uses Lifeprint's instant printing technology (based on Zink), but adds Harry Potter features that make it more than a standard Lifeprint device. Available in black or white, golden attributes and graphics make it a magical wizard from the Wizarding World (or a movie prop, as you wish). Each printer can be customized according to its owner, and this includes adhesive medallions indicating the Hogwarts home to which he or she identifies (wand and bathrobe not included).
But the trick of this printer is the AR function. The Lifeprint devices themselves are a little magical, in that they do not use any ink (with Zink, the ink is embedded in the paper and the colors of the image are revealed when heat is applied) . And while printed photos (called HyperPhotos) are still 2D images, they "come to life" when you scan them with the Lifeprint app (iOS and Android), revealing a photo-related video or special message. sent by a friend.
The AR function is created in the application: take a photo or choose one in your camera, add the AR elements, then share it by printing it and giving it to a friend, sending a digital copy or by uploading it to Lifeprint. the "Explore" tab of the community.
Of course, Harry Potter printer owners can unlock additional features that are exclusive to them. Once the printer is paired (it uses Bluetooth, and the configuration is simple and easy), you will find Snapchat type facial filters for the AR (Mad-Eye Moody, do you mind?) And stickers (Snitch , owls, Dark Mark, etc.). ). According to Lifeprint co-founder Robert Macauley, there will be additional content in the future. And thanks to the app, other Harry Potter fans can mingle and share their moving photos, creating a kind of community of Harry Potter fans within Lifeprint.
Although we had been playing with a unit for a week, Harry Potter-themed items were not available at the time of writing. We used it as a standard Lifeprint printer and found it easy to use. We will update this page with more impressions when the updated application will be available.
In addition to the Harry Potter features, the printer functions as a standard Lifeprint device. She prints on the Zink 2 x 3 inches with the sticky back. The printer is lightweight and compact and recharges via USB. Macauley said that the Harry Potter printer print engine was different from the original Lifeprint printer and that it had been improved. Zink, of course, is not our favorite snapshot technology, because we find that color saturation is blurry and unappealing to look at. Color reproduction has improved in the Harry Potter printer, but it's still not a "perfect" photo. Still, it's the fun function of the AR that constitutes the selling point, and Macauley said that a future update should further improve the quality.
While a declared fanatic of Harry Potter (he is eager to send one to author Rowling), Macauley told Digital Trends that the idea of this partnership actually came from users who commented on the networks. social media, comparing AR functionality to animated Harry Potter photos. . When Macauley and his team read these comments, it was obvious. Non-Harry Potter fans may marginalize this as another marketing gimmick, but they underestimate the community that loves books and movies.
The printer is available for pre-order on Amazon for $ 150, a $ 20 premium over the standard Lifeprint 2 x 3 printer. It will go on sale October 22 at some retailers. Harry Potter fans can now add it to their wish list.
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