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We are back in Shanghai for the 10th anniversary of 11.11 Global Shopping Festival. Alizila will stay with you until early Monday morning, offering updates on the festival on this page, so feel free to add this blog to your favorites. We are on Facebook, where we will make some short messages and video segments. You can also follow the key moments of our Twitter and Instagram accounts.
Sunday, November 11, 2018
The 100 billion RMB mark has already passed.
1:40
A new statistic of Alibaba. At 1 am, after the first hour of shopping, these were the top 10 countries / regions selling in China:
1. Japan
2. United States
3. Korea
4. Australia
5. Germany
6. United Kingdom
7. France
8. Spain
9. New Zealand
10. Italy
And here are the top 10 imported brands bought by Chinese consumers:
1. Swisse
2. KAO
3. Moony
4. Aptamil
5. Dr.Ci:Labo
6. MartiDerm
7. A.H.C
8. organic island
9. CNG
10. Move Free
In addition, the top 10 categories of products exported from China, because 11.11% of consumers live abroad:
1. dresses
2. wool coats
3. pants
4. Hoodies
5. Knitted woolen sweaters
6. Sweaters
7. t-shirts
8. jackets
9. shirts
10. Low shoes
1 hour 16 minutes 37 seconds
And now, 2015 is also on the back.
We have reached 10 billion dollars! And it was five minutes and 21 seconds faster than last year.
Another previous total of 11.11 GMV beaten, this time 2014:
We exceeded 2013!
We exceeded 2012!
12h01: 25h
The first of this year's 11.11 milestones is in:
Much more to come – stay tuned!
Saturday, November 10, 2018
11:50
Ten minutes from the official start of the 11.11 Global Shopping Festival 2018, activities began on the main stage of the Shanghai Media Center. The VIPs are sitting and Jack Ma is at home. We will soon install our live GMV meter which will run until the end of the festival in 24 hours. Hold on. We'll be back in a few minutes as the purchases begin.
11:24 p.m.
Mariah Carey took the stage as the 2018 11.11 gala entered her country. She sang Emotions and Hero, the two great hits of their day, and mocked one of the event's hosts, claiming that the legendary pop diva was a person she had admired in her youth . Carey shared her online shopping experience with her young children.
10:25
In the meantime, back to headquarters …
Shanghai may be synonymous with glam and glitter tonight as the gala gets ready for the third hour. But in Hangzhou, everything is a matter of work. Aliren, what we call the world's largest mobile commerce company, has its rallying hat and is ready to go at midnight. Here are some scenes from the Xixi campus ahead of the biggest 11.11 we've ever put.
Judy Tong, chief officer of the people, reviews the troops.
A southern Chinese treatment, "Dingshengao", for Aliren while they work. "Dingshen" means "must win" in Chinese.
9:45 p.m.
Coco Lee took the stage at the gala 11.11 2018 a few minutes ago with a bilingual Disney medley, to the delight of the audience. We exceeded half of the gala.
Earlier, Naomi Watanabe – often called "the Japanese Beyoncé" – seduced the crowd with songs and pop dances, which you can see below.
And Cirque du Soleil performed a gravity-defying routine, drawing oh and ah for its acrobatics.
7:58 p.m.
Countdown Gala 2018 11.11 is underway. For four hours, a cast of stars will perform on the stage, in front of the Shanghai Mercedes-Benz Arena, which marks the beginning of the celebration of the biggest shopping festival in the world, which begins at midnight at the media center next door. Performers include Naomi Watanabe, Jay Chou, Mariah Carey, Coco Lee and Cirque du Soleil.
And here is a short video that gives an overview of the gala venue.
Gaze: A look at the gala venue 2018 11.11
7:35 p.m.
AI translation tool aims to remove potential language barriers between sellers and buyers. The online chat tool, launched on Lazada last week, supports instant translation between English and Thai, English and Vietnamese, and English and French. Indonesian, three of the languages used in the six markets of the Alibaba unit in Southeast Asia.
At the same time, AliExpress, Alibaba's global online retail platform, also offers an AI translation tool that connects English speakers to Chinese, Russian, Spanish, French, Arabic and Turkish speakers. In addition, more than 800,000 merchants in Taobao and Tmall will deploy Dian Xiaomi, a customer service chatbot using artificial intelligence, to meet customer demands during the festival.
6:47 p.m.
A little more than five hours before the kickoff of the Global Shopping Festival 11.11 2018, and Alizila is settling into the media center – our home for the rest of the week-end. end. In just a few hours this room will be filled with journalists from around the world and from all over China, gathered to report on the world's biggest trade event. Starting at midnight, orders will begin to flow and the numbers on the screen will appear for 24 hours. We will provide you with regular updates. Back with you soon. In the meantime, thanks to Ivy Yang from Alizila for filming this short video tour of the media center and presentation of our Alibaba ecosystem.
Look: visit the Alibaba Media Center 2018 11.11
4:37 p.m.
The 11.11 Global Shopping Festival is steeped in tradition: huge discounts, innovative marketing, new products and, of course, annual gala Countdown. This year is not different.
The four-hour gala will begin at 7:30 pm local time, with a host of stars and international actors, including Mariah Carey, Cirque du Soleil, Allen Iverson, Miranda Kerr, pop stars Jay Chou and Coco Lee and many more. . Some of the stars present tonight met reporters at rehearsals on Thursday night, offering insights into what they have in store for viewers.
Cirque's creative director, Chantal Tremblay, said the acrobatic troupe, known for its shows "Water" and "O", among others, had created a special issue just for the 11.11 gala. She promised five mines and 34 seconds of antennas, trampolines, original music and 30 local dancers.
"It's just right for that [show]but that represents our creativity and innovation, "said Tremblay.
Cirque has already participated in mega-events, including the Super Bowl show in 2012 and the Oscars in 2002 and 2012, but the 10th anniversary of 11.11 was special, Tremblay said.
"We are an international company and we have shows in many places. For us, being able to come here and be part of this gala was really important, "she said.
For Allen Iverson, the retired guard of the Philadelphia 76ers, this visit to China was an opportunity to connect with the fans. "I thought it would be a good thing to do, especially for my fans here. I just wanted to show myself and put a smile on their face, I guess.
"They always supported me from the first day, and they continued to do it even [after] in retirement, and as a result of my career in the NBA, they have always continued to support me and support everything I do, "said Iverson.
Another celebrity guest at the gala is Taiwan's megastar Jay Chou, who hosts one of Youku's latest variety shows, "Dunk of China", alongside NBA star Jeremy Lin. The singer made cover of Time magazine's Asia edition in 2013 and – a testimony of his influence on popular culture – has been dubbed the "new king of Asian pop".
Head to Shanghai for Tonight's Countdown Gala, with the slogan of the 10th annual 11.11 Global Shopping Festival: this is just the beginning.
Today, at the gala, he will sing some of his hit songs, such as "Now You See Me" and "Basket Match" – and maybe more. At a press conference ahead of the show, he hinted at a secret performance. "I do not want to give too much, but I'm going to do a magic trick," said Chou. "It's the magic of everyday life, rather than something too serious. You will see something like this tomorrow. "
Another Asian pop star, Coco Lee, will perform. She partnered with Disney for a medley of the entertainment giant's most famous ballads, including Mulan, Frozen, The Little Mermaid and … the rest will have to wait for the show. Dancers and film scenes will accompany his performance, Lee said.
"For me, it's like a childhood, a dream come true," she said. "I grew up with a lot of Disney movies and animations … I felt honored when Disney approached me" about the performance at the gala.
We will follow the gala during the four hours. So be sure to come back for exclusive pictures of the show.
16:00.
The energy of the Alibaba Group resumes every year as the 11.11 Global Shopping Festival approaches. Nowhere is it more palpable than at the Alibaba campus in Xixi.
As the annual illumination of the Christmas tree on Rockefeller Square, the main buildings of Hangzhou campus are decorated with lights and decorations to dazzle passers-by after dark. Take a look at this year's screens and get ready to be dazzled.
The WHO estimates at around 282 million the number of blind people in the world. The number in China is 17.31 million. As more and more people appreciate being able to shop at the fingertips, Alibaba wants to make the mobile shopping experience more inclusive for this particular consumer group at this year's 11.11 Global Shopping Festival.
Smart Touch, the mobile technology jointly developed by Alibaba and Tsinghua University, will help people who are blind or partially impaired to use their mobile phones to shop. Here's how the technology works:
- Users download the app and associate a special sensory activated leaf interface to their phone
- With artificial intelligence and intelligent human-machine interaction (HMI) technology, the app can read anything that's displayed on the phone's screen.
- Consumers can navigate through the sensory sensing sheet interface, learn more about the product, and place or cancel orders using haptic buttons on the sheet and special voice interactions.
- There is also a touch function to facilitate the extraction of information on the screens of your mobile phone by placing the phone against your ear.
Alibaba hopes to redefine the mobile phone interactions for the visually impaired with Smart Touch technology. The commercial agent of AI should be officially launched early next year. Click here to find a short video on how the technology works.
2:39 p.m.
Here are some quick facts and figures on bids launched before the bounce from 11.11 to midnight Sunday.
Thirty-three brands on Tmall have already announced 100 million RMB in presale. The pre-sale value of consumer electronics at Tmall has increased six-fold over the previous year, with popular brands such as Apple, Huawei, Haier, Xiaomi, Midea, Siemens, Gree and Dyson. Overall sales of pre-owned beauty products doubled compared to last year, with 12 brands exceeding RMB 100 million each, including Lancôme, Olay, Estée Lauder, SK-II, L & # 39; Oreal, Snow Show, Elizabeth Arden and Shiseido. .
And pre-sales do not just skyrocket for consumer electronics and beauty products. Cars are proving to be another popular offer. Buick sold 7,000 vehicles in a week. Of these, more than 1,000 were purchased by villagers with the help of "Taobao rural representatives" installed in rural village centers Taobao, a network built by Alibaba to promote trade between urban and rural areas of Taobao. China. In addition, 90 Land Rover vehicles worth RMB 265,900 were sold in advance.
In other categories: five-star hotels, such as Marriott, Hilton, Hyatt and Intercontinental, collectively pre-booked 350,000 nights; Burberry's limited edition wool scarf was sold out on the first day of the presale; and New Balance has sold more than 60,000 pairs of New Arrive shoes on Tmall.
1:15 p.m.
We are less than 11 hours from the start of Alibaba's 11.11 Global Shopping Festival. Already the largest commercial event in the world, this 10th anniversary will be bigger and will go further than ever. We kicked off work late last month at a press conference and the "See Now, Buy Now" fashion show from Tmall in Beijing.
This year, the entire ecosystem of Alibaba, with its participation of 29 commercial units, is at the rendezvous. The new retail and local services, such as on – demand delivery of food and beverages via Koubei and Ele.me, will be in the foreground. Here's a video of what you can expect at this year's festival.
Alibaba's logistics subsidiary, Cainiao, is gearing up for 11.11, implementing a host of initiatives, including a number of cutting-edge technologies, to meet this challenge. Vice President Ben Wang described in detail the preparations for Cainiao in this video. And you can see some of the most advanced logistic solutions of the company at work in this robotic factory. Even if you are not a logistics bug, the video is just great.
11.11 has come a long way in the last 10 years. We watch its evolution in this video.
And stay tuned to find out more this weekend.
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