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Heather Wong was ready to welcome and reward guests on Saturday for the small business.
Wong owns The Allspicery on K Street, in downtown Sacramento, and states that it was the third time since the opening in 2016 his little spice shop participated in the annual event, which gained ground in the Capital Region and elsewhere. Wong recalls that her first shopping experience was a surprise: she was so busy.
"It was raining a lot and people were pounding the door," Wong said, adding that she knew the event would be important, but not as huge. "People are doing everything they can to get to the small businesses in the city."
Wong, who offered a free bag of one ounce of spice for purchases above $ 50 and tote bags to the top ten customers on Saturday, said that this event was the first real indicator of the quality of the retail season for his business. It's also a way to show customers what will be available during the holidays.
Black Friday and Cyber Monday provide support for the busiest shopping weekend, where millions of shoppers can head to their local mall or department stores to pick up all the best offers and discounts. But the Saturday after Thanksgiving is a national event that showcases the little guys.
According to a press release issued by the National Retail Federation and Prosper Insights & Analytics, about 67 million people were planning to shop at Small Business Saturday, 78% of them saying they will do so to support specifically small businesses.
Sacramento Regional Transit offered a free "shopping shuttle" service on Saturdays from 9:30 am to 8:30 pm, according to its website. Shuttle buses ran every 20 minutes to "take guests to the city center, the Alhambra Corridor, downtown, along R Street and in Old Sacramento."
Buyers also benefited from the Sacramento City's free annual vacation parking program, which allows people to park for free after 4:30 pm. during the week and throughout the day on weekends in parts of downtown, downtown and Old Sacramento – between I and L Streets from Front Street to 29th Street. The program began Friday and continues until Christmas Day.
Jessa Jaochico and Vincent Phung brought their friend Patrick Arvidson from Los Angeles to the J Street Farmers Market in the downtown area. While they knew that it was Saturday's small business, Jaochico and Phung said they had already planned to show Arvidson what the Sacramento area had to offer when of his visit.
"We wanted to support downtown and see local businesses on Saturday, we just wanted to check out all the good food, good clothes and some essential oils of Northern California," said Joachico. "We wanted to show him around Sacramento and see what all small businesses are all about."
Terri Rehg owns Art of Toys, a A small online and retail toy art gallery, located on 18th Street in downtown, said that Small Business Saturday was an interesting promotion, even though it wanted people to come all over the place. 39; year.
She opened her shop on Friday at the request, but closed the doors at 15:30, added Rehg, adding that there was no one in the area and that most offices were closed during the week-end. end.
"Black Friday does not mean anything to small businesses," said Rehg. "If they do their shopping, they are at the mall."
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