Local traders cash on Saturday small businesses

SANTA BARBARA, Calif. – The holiday shopping frenzy has continued with Small Business Saturday.

The event was launched by American Express in 2010 to showcase and celebrate small businesses in communities.

Shoppers looking for bargains headed for State Street in downtown Santa Barbara and visited a pop-up store specializing in women's clothing.

The owners of Prim stores are trying to increase their customer base and, if the business continues, they will probably create a permanent storefront.

"It's great for us to be a pop-up because the city does a lot to promote it, which is great." In addition to that, motivate people to shop on the spot rather than " 39 in business, "said the director, Hunter Beck.

Once again this year, the Downtown Santa Barbara organization promoted small business on Saturday, keeping in mind struggling local traders since Thomas's fire and landslides that hurt profits during the weekend. the shopping period of December and January.

"It's our community. That's where the money comes back to our city, "said Erik Krueger of downtown Santa Barbara, an organization that promotes local businesses. "This is the biggest time of year when they realize their annual turnover."

Just steps from Prim, Santa Barbara Wine Therapy celebrates two and a half years of successful business by cultivating a culture of shared experiences and networking.

"We are a big family here and that translates to the rest of the bar and our customers," said Tarrah Potter, Marketing and Marketing Manager.

Last year, small businesses reported billions of dollars to small business owners.