TO CLOSE

At the end of September, the 15-time Grammy award winning rapper Eminem quietly dropped a surprise album, "Kamikaze".
Time

The rappers Machine Gun Kelly, left, and Eminem clashed with background disks aiming for one to the other.(Photo: Getty Images)

Where even start with "Binge?"

Gun Gun Kelly's new nine-song album was dropped on Friday, just a week after its announcement and released into the fire his rivalry with Eminem, presumably to take advantage of the greater media attention the rapper has received for years.

And almost immediately, it's a mess because he has barely two minutes in the album before pulling his first line involuntarily hilariously, hitting with a deadly serious about how he ("explodes) two girls who looked like Tina Fey and Amy Poehler. "

Things do not improve much during the album's song list, which, at its lowest level, looks like a Lonely Island parody of a rap song of 2018. MGK reviews the trap rhythms and self-tuned voices that appear on almost every major rap album of the year, but it's the lyrical elements of the album that make "Binge" sound less like a Travis Scott album. project, his verses sounding at best and laughing hilarious at worst.

More: Gun machine Kelly says that he will not make peace with Eminem in the ongoing feud

Related: Eminem's "Killshot" Takes the Story of YouTube While Machine Gun Kelly is Booed

While MGK spends most of his "Binge" at several anonymous parties, the album's most redeemable title is the one that made us all talk about the rapper – "Rap Devil", his response to Eminem after the rapper's name -Already MGK in his August album "Kamikaze", referring to an unpleasant comment. MGK tweeted in 2012 about the then teenage daughter of Eminem. After "Kamikaze" came "Rap Devil", which gave birth to the tracking track of Eminem "Killshot".

It is less likely that "Rap Devil" is a good disc of dissension than the fact that it only compares to the rest of the dreck on "Binge".

But it's undeniable that "Rap Devil" is MGK's most brilliant moment on the album, the only time he's done anything funny with "hats" and how "the last time 8 Mile" was at home. him on a treadmill. "

Maybe the release of "Binge" was planned for months, but it seems infinitely more likely that the album was rushed after the success of "Rap Devil" to capitalize on the return of MGK, a strategy that could PR of the artist but is rarely conducive to making a good album.

Another conspiracy theory suggests that the Eminem and MGK feud is a ploy of Interscope, the label of two rappers, to spark interest in the "Kamikaze" album of Eminem in August and, presumably, the new music prepared by MGK.

From this point of view, "Binge" is already a kind of success for MGK, marking the cover of the rapper who probably would not have existed without the quarrel. Eminem has certainly taken advantage of their drama, with its title "Killshot" which broke the record for streaming with its release last week. And what does the audience have to show for that? Weeks of warm discs, endless tracks covering the back and forth of the two rappers, and now, with "Binge", 24 minutes of music that does not really exist.

More: Why Eminem and Machine Gun Kelly's Beef Rap is Unique

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