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McDonald's hamburgers are taking a new take.
The company said it has removed its artificial preservatives, flavors and colorings from its "classic burgers", including the Big Mac, its burger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder and double quarter pounder.
The decision comes as McDonald's faces competition from rivals such as Wendy's and Panera, the first touting fresh ground beef and the latter's lack of preservatives.
McDonald's said that nearly two-thirds of its burgers and sandwiches will no longer contain artificial preservatives, artificial flavors or artificial colors. Its gherkin still contains an artificial preservative, so the company advises customers to skip the gherkin if they are concerned.
Under the leadership of Steve Easterbrook, general manager, McDonald's improved its financial performance after years of stagnation, when critics said the channel's menu had lost its appeal to younger consumers.
As part of this turnaround plan, McDonald's said in August that he would invest $ 6 billion to renovate most of its 14,000 restaurants. The renovation will include new furniture and decorations, refurbished counters that will allow table service and "refreshed" exterior designs.
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