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Since her engagement with Prince William, the Duchess of Cambridge has become a fashion icon for women in the UK and around the world, as she inspires with her royal grace and classic British beauty.
Eight years later, the seductive Duchess of Cambridge is still a source of lasting inspiration in the United States, the clothing that she wears selling almost instantly.
Meghan, the Duchess of Sussex, has also gained popularity since her marriage to Prince Harry in May.
And, after his recent royal tour, the influence of Meghan seems to be developing.
But who is the most influential Duchess in the United States in particular?
According to a new explosive study, Kate is still the most influential Royal in terms of style.
The British consultancy Brand Finance interviewed 1,515 Americans across the country to gauge their feelings towards the British royal family.
In his report, Alex Haigh, director of Brand Finance, said in his report: "The monarchy is one of the most defining characteristics of Brand Britain, and the royal impact on the opportunity of British luxury brands can not to be overestimated.
"The approval of any king, but especially the duchess, is like a mythical golden touch and can transform the performance of a brand overnight."
Mr. Haigh's data showed that the two duchesses have great influence in the United States.
The research cites the "Kate Middleton Effect" as one of the main reasons for the Duchess of Cambridge's continued influence on fashion on American buyers and those who follow her style.
In fact, Catherine is the most influential royal fashion influencer in the United States, although her sister-in-law, Meghan, has proven that she can also sell products on the shelves.
When the Duchess of Sussex came out on the first day of her first royal visit with her husband, Prince Harry, her dress – Karen Gee's Blessed Dress – was so popular that her official website collapsed because of the large number of people who have tried to buy a garment. carried by their royal idol.
But Kate remains the most powerful royal influence.
The study reveals that when the Duchess of Cambridge carries a British product, her success rate is 37.6%.
Kate's impact is particularly strong in fashion and jewelery – even though it also influences Americans in their choice of home and car products.
Meghan can increase the desirability of a particular product on the pond by 35%, while Prince Harry can give a 31.9% boost and Prince William 27%.
However, the investigation was conducted prior to Prince Harry's and Meghan's royal tour, which could skew the results in favor of Meghan.
Richard Fitzwilliams, commentator for Royal, told Express.co.uk commenting: "Meghan can wear the most amazing dresses.
"There is this fashion element because you get a lot of interest in the media. In addition, the fashion industry benefits immensely from the Royal Family and the fact that it's wearing a particular garment – or its equivalent – can very often sell. "
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