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By Jenny Zarins / Getty Images.
Curiously, the announcement was almost immediately followed by the social media posts of many of Meghan's celebrity friends, all of whom helped spread the word. This is the first time since the royal wedding that most of Meghan's celebrity friends have referred to the Duchess of Sussex or addressed her in any way whatsoever. Serena Williams-Who spent an afternoon with Meghan and Prince Harry on the polo field earlier this summer, before Wimbledon – posted a slideshow of three photos on the cookbook on his Instagram account. She wrote: "I called you Meghan (and I still do), but dear Duchess of Sussex, your first project 'Together', a cookbook of women from all cultures. I could not be more excited about it and proud of you. It's beautiful – diversity, inclusivity, coming together in grief or joy – there is so much love. Link in bio to learn more and how to get a copy!
Other "Friends of Meghan" and wedding participants – actresses Priyanka Chopra, Abigail Spencer, and Janina Gavankar, as well as stylist Jessica Mulroney– also shared cookbook publications, including personalized messages and links.
This is a great cause, and the more people buy the book, the better. And it seems that there is something a bit unprecedented here with the ad strategy. Meghan, who had an active social media presence before starting out with Harry, is a digital duchess so that Kate Middleton, Prince William, and Harry – who have never had social media platforms turned to the public as ordinary citizens – are not. It is easy to imagine that Meghan sends some group texts to her friends, with some suggestions for social copies and some cultures ready for Instagram. She gets how that stuff works. His famous friends can reach a wide range of fans, and Meghan, knowledgeable, knows that it is as well as potential buyers – who might not follow official royal accounts or regularly check out entertainment blogs – will find out. In a way, his celebrity team works as a street team, as friends and fans of a pop star share its content after a new release.
This announcement also highlights the persistent strangeness of Meghan, who does not have an account on social media (we'll keep saying it until the Palace hears us!), Because that does not really seem silly. able to share his thoughts on this type of projects and his projects with his own words, in a more conversational and casual way than on the official channels of the Palace. But until that happens, we can probably expect more from this kind of Instagramming to support its celebrity Markle Squad at regular intervals.
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At the WellChild Awards in London, September 4th
Wear a pantsuit by Altuzarra and a top by Deitas.
By Samir Hussein / WireImage.
At the performance of HamiltonAugust 29
Wear a tuxedo style dress by Judith and Charles.
By Dan Charity / Getty Images.
At the wedding of Charlie van Straubenzee and Daisy Jenks, August 4
Wear the Monaco Club.
By Karwai Tang / WireImage.
At the Sentebale polo match, July 26
Porter Carolina Herrera.
Left, by Samir Hussein / WireImage; Right, by Tim Rooke / REX / Shutterstock.
On the occasion of the Centennial Nelson Mandela, July 17
Nonia port house.
By Neil Mockford / GC Images.
At Wimbledon, July 14
Porter Ralph Lauren.
By Karwai Tang / WireImage.
Irish President Michael Higgins meets on 11 July
Wearing Roland Mouret.
From REX / Shutterstock.
In Dublin, July 11
Wear custom Givenchy.
By Chris Jackson / Getty Images.
At a garden party in Dublin on July 10th
Porter Emilia Wickstead.
From Pool / i-Images / eyevine / Redux.
Arrival in Dublin on July 10th
Porter Givenchy.
By Samir Hussein / WireImage.
At a ceremony marking the 100th anniversary of the Royal Air Force, July 10
Porter Dior.
By Ray Tang / LNP / REX / Shutterstock.
At the baptism of Prince Louis, July 9
Porter Ralph Lauren.
By Dominic Lipinski / AFP / Getty Images.
At the reception of your Commonwealth Youth Challenge, July 5th
Porter Brandon Maxwell.
By Yui Mok / WPA Pool / Getty Images.
At the Young Leaders Awards Ceremony, June 26
Prada custom wear.
By John Stillwell / PA Wire / AP Images.
At Royal Ascot, June 19th
Porter Givenchy.
By Samir Hussein / WireImage.
At the wedding of Celia McCorquodale and George Woodhouse, June 16
Wear Oscar de la Renta.
By Geoff Robinson Photography / REX / Shutterstock.
In widnes, England, June 14
Porter Givenchy.
By Max Mumby / Indigo / Getty Images.
On the parade of color, June 9
Carolina Herrera dress, Philip Treacy hat.
By Mark Cuthbert / British Press / Getty Images.
At Buckingham Palace, May 22
Wear the goat
By Mark Cuthbert / British Press / Getty Images.
