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After the debut of Meghan Markle within the British royal family, many discussions took place on "Meghan Markle Effect", ie the bankability and the continuing interest of the fashion statements of the Duchess of Sussex, which it is estimated that the British Economy power a boost.
Although it is not new that the royals are considered leaders in trends, Markle has chosen a different character that is fashionable in Buckingham Palace.
Since becoming royal, Markle has demonstrated a deep understanding of the meaning of her fashion choices. Markle's fashion diplomacy has so far been skilful; She is conscientious in supporting British designers, but she also uses her wardrobe choices to pay homage to the countries she visits, as Michelle Obama was known for her presence at the White House.
She mixes affordable pieces of lines such as ASOS and Other Stories with designer brands. And as a self-proclaimed feminist, she often chooses designer brands and houses, including British designer Clare Waight-Keller to create her highly anticipated Givenchy wedding dress for her wedding to Prince Harry this spring.
Meghan Markle wears Outland Denim and Veja sneakers in Sydney, Australia. (Chris Jackson / Getty Images)
Chris Jackson – Getty Images for the Invictus Ga
During her first royal tour as Duchess of Sussex, Markle used her wardrobe to advocate for a cause she had already advocated for: sustainability. While Markle has made green fashion headlines in the past, the Duchess has focused her efforts on wearing ethically and sustainably manufactured sportswear.
During her tour of four Commonwealth countries, where she and Prince Harry focused their attention on environmental and conservation efforts, Markle was photographed under multiple ethical and sustainable labels. Among them, there were the Rothy black apartments, made from 100% post-consumer water bottles; Outland denim, organic cotton jeans made by seamstresses and earning a living wage; Fair trade Veja sneakers in wild rubber and organic cotton; and a Linen Reformation summer dress, containing 11.9 pounds of carbon dioxide less than a classic model, according to the company's website.
Meghan Markle wears a Reform Dress on Fraser Island, Australia. (Pool / Samir Hussein / WireImage)
Pool / Samir Hussein – WireImage
Yael Aflalo, founder and CEO of Reformation, whose summer dress was sold soon after Markle was seen wearing it, said people did not realize how much what we were serving could affect l & # 39; environment.
"For the average consumer, the impact of fashion on the environment seems abstract and not part of our daily lives," she said, adding that choosing an eco-friendly style is "a small thing". change that helps make a big difference. " difference."
Megan Markle wears Rothy shoes in Sydney, Australia (Dominic Lipinski / Pool / Getty Images)
Pool – Getty Images
In this sense, Markle's clothing advocacy is more than a statement of style expressed with good will. Outland, the brand that created the jeans that Markle wore at least six times during the royal tour, said People that their sales increased by 640% less than 48 hours after the wearing of the reason by the duchess.
Brand stylist and consultant, Rachael Wang, believes that the Duchess's wardrobe choices are a thoughtful way to draw attention to what needs to change.
"Fashion, from fast to luxury, has generally ignored the truths that production blindly gobbles up valuable natural resources, pollutes water, soil and air and takes advantage of workers," Wang said. "Not to mention the trend cycle that encourages consumers to buy more than they will ever have time to wear before the emergence of the next trend so that everything ends in the landfill … I think these conversations are extremely urgent and I am grateful. Meghan uses its platform to promote brands that are trying to change the irresponsible behaviors that the fashion sector has always led in business. "
Meghan Markle wearing a Stella McCartney dress in Sydney, Australia (Samir Hussein / WireImage)
Markle's sustainable fashion choices were not only in the labels she had chosen, but also in the way she wore her looks. During the Royal Tour, Markle chose a navy blue cape dress at the opening ceremony of the Sydney Invictus Games that she had previously worn during a concert in London for the Queen's birthday. Stella McCartney, who designed the Markle wedding dress, is known for her deep commitment to a design that is both environmentally friendly and cruelty free.
Markle's dress rehearsal is something that every consumer, royal or not, can do.
Those who want to practice sustainable development can do it with simple choices – no purchase required. Wang advises consumers to repair their clothes rather than buy new ones when they? Re using and pleads for the purchase of second-hand items, which preserve clothing and accessories from landfills. She also suggests focusing your wardrobe on your personal style and not on an ephemeral trend.
Céline Semaan, founder and creative director of Slow Factory, a fashion and technology laboratory focused on her activism for the environment and human rights, stresses that sustainable fashion is not about than what you buy, but how you live.
"Sustainable fashion is a culture – it's more than just buying or making a decision," Semaan said. "A wardrobe filled with such basic pleasures as this one will last a lifetime," she said. "Then you can add some seasonal additions to brands whose ethics really matches your values."
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