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Middle-aged drinkers are more concerned with their embarrassing or childish behavior resulting from alcohol consumption than with the health risks associated with it. a new study found.
The researchers found that people between the ages of 30 and 65 are convinced that abuse is safe as long as they can still fulfill their responsibilities and their behavior remains socially acceptable.
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The health impact of alcohol was either "described as a minor concern or not at all considered" by the average age group included in the study, who analyzed the drinkers. in Great Britain, Australia, Japan and Norway.
The study conducted by researchers from the University of Adelaide analyzed nine previous British studies and four from other countries to understand why middle-aged people consume alcohol. 39; alcohol.
He pointed out that middle-aged people mainly drink to relax, recover or enforce their identity and because of gender norms.
Men are more likely to discuss emotional issues when they drink beer in a pub because "the non-masculine work of talking about feelings is counterbalanced by the highly masculinized consumption pattern," the report adds.
Women are more likely to be tested on the amount that they drink than men, according to the report, while men are less comfortable with "male" drinks. Such as beer.
To better reach this age group, the authors then recommended that public health campaigns focus on health issues and instead show the impact of alcohol consumption on reputation and drive to immature behavior.
"The main obstacle to reducing alcohol consumption is not the lack of information on health risks." The drinkers of these studies knew the public health messages but used stories. alternatives to reframe their behavior ".
They added that emphasizing "the requirement of respectability in alcohol consumption" and "the physical limits of aging bodies", among other concerns, would have more impact.
A campaign to encourage middle-aged Britons to spend non-alcoholic days to improve their health was launched last week by Public Health England and the Drinkaware charity.
But the newspaper highlighted an Australian campaign titled "Drink Driving – Grow Up," which suggests that impaired driving is childish by using child actors in adult roles, a more effective way of helping children. encourage people of average age to drink less.
"A growing number of people, especially middle-aged drinkers, drink in a way that exposes them to serious and potentially life-threatening conditions such as heart disease, liver disease, and certain types of cancer. "said Ben Butler, director of Drinkaware. content and communications.
"As this research shows, many people use social norms to validate how much they drink and rate their own alcohol consumption compared to how friends or family members drink." However, people are honest and understand how their drinks can accumulate throughout the week, "he added.
According to the Office for National Statistics, 57% of British adults consume alcohol each week, with people aged 45 to 64 being more likely than other age groups to drink.
High blood pressure, cardiovascular disease, liver damage and some cancers have been associated with alcohol consumption. A study conducted last month showed that alcohol was responsible for nearly 3 million deaths worldwide in 2016.
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