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For Mission: Impossible – Fallout the sixth film in a series begun 22 years ago, Paramount has launched a marketing campaign that highlights the scale and scope of stunts in question.
This follows a pattern established by the fifth film, Rogue Nation ($ 682 million worldwide), and fourth film, Ghost Protocol ($ 694 million). The film was inaugurated this weekend between 50 and 57 million dollars.
Cruise returns to Fallout – which has a budget of about $ 250 million – for another Hunt outing, a secretive and highly skilled missionary force agent. After Solomon Lane (Sean Harris), the antagonist of Rogue Nation escapes, Hunt's loyalty is questioned by the CIA, which sends August Walker (Henry Cavill) after him. On the run, Hunt gathers a group of old friends to survive, prove his loyalty and prevent other disasters.
Posters
We get a translucent cruise on the first poster, published in February, showing he walks towards the camera, his gun in his hand and a determined look on his face. In this picture is a photo of Hunt hanging from a rope attached to a helicopter in flight.
The second May poster puts Cruise in the background as the greatest figure among the assembled crew, obviously the main character and the greatest influencer in history. In front of him and more or less within the limits of an "M: I" are the rest of the cast, each in a sort of pose action or appearance determined in his own way. There is also a photo of Cruise parachuting from the sky, massive mountains behind him because we can not forget, even for a minute, that this film proposes large-scale stunts.
each member of the whole on the outside and in the honor. These photos had a glimmer of light in the distance that gave it a slightly yellow-orange glow. The copy of "Some missions are not a choice" plays on the idea behind the series of agents who opt for their missions, conveying that there is something personal that motivates Ethan and his team, as well as those aligned with or against them. 19659002] The format-specific display campaign began with a real 3D version showing Hunt jumping from a transport plane, his face visible through the transparent oxygen mask that he wears because of the extreme height of the jump. For IMAX, the other big deal of the movie is the message we see Hunt hanging on the side of a helicopter. The Dolby Leaf Hunt standing in front of the logo M: I.
The Trailers
The first trailer (24.6 million views on YouTube) was teased by the Super Bowl spot in February. He opens Salomon Lane asking Hunt if he ever considered not accepting a mission or thinking about the fallout from those missions that he accepted. This is followed by an exhibition on a mission that went wrong and that the CIA now supports, despite the objections of the M team: I. Hunt refuses to drop and continues to dig, colliding to the CIA in a few cases, with Walker wondering up to where Hunt can be pushed before he stops fighting the good fight. From that moment, Hunt runs, flies and sways in various situations where the pulse is in full swing
It's almost the same beating and the same message as May's second trailer (19 million views on YouTube). We find the outline of the plot, as well as the conflict between the IMF and the CIA that forces Hunt to make uncomfortable choices with the help of his team. There are some new action sequences and plays, including Hunt jumping from a transport plane and a fist fight at the top of the mountain with Walker.
Advertising and Advertising
Cruise himself announced the title of the film in his first post after joining Instagram last January, immediately making the buzz. This was followed a few weeks later by a Super Bowl TV spot that immediately set the tone for the campaign.
Paramount is associated with Gfycat on a new "360Loop" GIF format that looks like a GIF but allows the viewer to drag the image around to get a 360-degree view of what's going on. past. The film was also among the first advertisers to use Pinterest sponsored video units in full screen.
Paramount filmed the film during his presentations at CinemaCon in April and at CineEurope in June, continuing to highlight the action sequences that seemed to bring the audience in early June, a whole series of video featurettes have been disseminated, emphasizing the coordination of waterfalls.
The HALO jump seen in the trailers was the subject of one of the first featurettes. With the dedication of making the jump not once, but dozens of times to get the hang of it.
IMAX has teased an exclusive look at the film offered to the public coming to the movies on the weekend of June 22nd. An interview video later with Cruise played the franchise connection in widescreen format, showing the stunts, but also highlighting the personal story.
A featurette released exclusively to Fandango at the end of June continued to play up to what point, more intense and personal mission that would certainly offer something new to the public. One more video highlighted the stunts by starring McQuarrie and the rest of the cast who say that not only does Cruise not do much of its own work, but that this movie has more intense footage than previous releases.
It is not surprising that the first clips released the week before the movie theaters are focused on the same action sequences as those of the trailers, one with the jump HALO and the other with the big fight in the bathroom. At the same time, in early July, Paramount released a featurette highlighting the team that was assembled in and for the film, which focused on international venues where The story unfolds.
for ESPN inserted NBA player James Harden in the Hunt scene jumping from a plane.
Overall
There is a little in one of the last featurettes published by Paramount, a 360-degree video that focuses once again on the film's stunts, where Cruise says " Obviously, Mission is a practical action "that really sums up the campaign. Not only is the focus on incredible footage turned and Cruise's willingness to put himself in danger, but dedication to practical effects instead of green stunts offers the audience a more authentic and visceral thrill.
The campaign as a whole the evolution of the franchise, which started as espionage in 1996 but has evolved to become a showcase of bold action sequences.
Chris Thilk is a freelance writer with 15 years of experience in social media and content marketing. industry.
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