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Porsche will no longer sell diesel cars. The official announcement of the distribution of the diesel versions of the Cayenne and Macan SUVs, as well as the Panamera 4-door history books is the result of Porsche's break in producing diesel cars earlier this year.
Porsche had stopped production of all his dieselmodels in the light of growing consumer skepticism about these vehicles and their growing interest in hybrid and pure electric Technology. Now, it seems that there will be no respite.
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Porsche plans to invest six billion euros in electric car technology by 2022 and points out that 63% of Panameras sold in Europe are already hybrid vehicles. In contrast, the demand for Porsche diesel engines is down compared to the declining popularity of diesel cars on the market. In 2017, only 12% of Porsche's worldwide sales were diesel powered.
"Porsche does not demonize diesel," said Porsche CEO Oliver Blume. "It is and will remain an important propulsion technology. As a manufacturer of sports cars, however, for whom diesel has always played a secondary role, we have come to the conclusion that we want our future to be without diesel. Naturally, we will continue to take care of our existing diesel customers with the professionalism they expect. "
Porsche's first electric car, the Taycan, will arrive in showrooms in 2019 and the brand predicts that by 2025, 50% of its new car sales could be purely electric or hybrid. The new Porsche 911 should also use hybrid technology. To appease the purists, however, Porsche emphasizes that the development of more powerful and efficient internal combustion engines remains at the center of its future strategy.
"Our goal is to occupy the technological avant-garde – we are intensifying our focus on the core of our brand while constantly aligning our company with the mobility of the future," said Blume.
The departure of the Porsche diesel engine was planned for some time. It was previously thought that declining demand and ongoing investigations by environmental authorities in the light of Volkswagen The 'Dieselgate' emissions scandal led Porsche to spend time on diesel. Then Porsche suggested that it was simply taking a diesel holiday while maintaining its future product planning options. Now we know that the era of Porsche diesel engines is over.
In 2017, alongside Audi and Volkswagen, Porsche has released a voluntary software update for owners of diesel vehicles equipped with "defeat devices". Porsche admitted that the withdrawal of Macan S diesel in early 2018 was linked to a "continuous consultation with the authorities in relation to another software update", suggesting that Porsche had decided to remove this model rather than a new procedure for Worldwide Test of Harmonized Light Vehicles (WLTP).
Is Diesel really on his deathbed? Learn more about what the industry thinks right here.
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