MoviePass has recently undergone several changes to stay afloat, including canceling its unlimited plans, testing "surcharges" and blocking sessions on demand, just to name a few.

So, what is the last survival tactic? Ask former customers to "opt out" of registration by Thursday or risk being billed without their consent, according to an email from the company posted on the Verge and widely shared on social networks by former MoviePass customers.

Launched in 2011, MoviePass allows subscribers to pay a monthly fee for viewing multiple movies. This monthly price has fluctuated between $ 9.95 and $ 14.95 in recent months as the troubled company was trying to avoid sinking.

In an e-mail sent to a selected customer group, the floating e-ticketing application stated: "Because we really hope you will enjoy your MoviePass subscription again, we have chosen you to be part of 39, a group of selected tests, which begins Friday, October 5 will be restored with an unlimited number of films. "

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In other words, the company will start billing the service to some old customers unless they click on a link in the email.

"To be clear, unless you opt out, your unlimited subscription will be restored and you'll be able to watch unlimited movies again … at $ 9.95 per month." Your registered credit card will be charged on a monthly basis to as of Friday, October 5, 2018, "said the e-mail.

MoviePass indicates that in the e-mail, this registration will allow customers to benefit from the "same subscription that they previously registered and … which was appreciated". However, it is not quite true.

Once upon a time, in the glorious days of MoviePass, customers had the opportunity to enjoy unlimited movie tickets at $ 9.95 per month. In August, MoviePass moved all of its subscribers to three movies a month, unless they wish to cancel their subscription.

Now, the app offers a number of movie options based on "existing inventory," which means users will not have access to the latest blockbusters until demand is low.

MoviePass has not yet released a statement on this subject. However, users who choose to unsubscribe or cancel the service will not be able to join it before nine months, says the e-mail.

Former MoviePass account holders have used Twitter to express their frustration.

Twitter @Massspecgeek writes: "Just a warning, @MoviePass: if you try to restore my canceled account without my explicit permission, your gooey ethic will not go unnoticed and there will be consequences."

The Twitter user @robalderman writes: "Hey @MoviePass – Give me a service and do not renew my canceled subscription without my permission." I have the impression that participating in the pursuit of the service is a good thing. an imminent class action against you would be a big problem. "

Earlier in the year, a handful of AMC theaters disappeared from MoviePass and soon after, MoviePass banned users from watching the same movie twice. In July, the company ran out of cash, resulting in a temporary outage. That month, the company started charging top prices for popular movies.

In August, a corporate executive resigned for management problems.

Follow Dalvin Brown on Twitter: @Dalvin_Brown

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