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Naomi Osaka, who is already one of the main faces of the Adidas tennis team, is expected to sign a new contract with the company following her first tournament win. While Osaka is on the rise – and on Adidas' books – for some time now, she has fulfilled all this promise by winning the US Open at just 20 on Saturday.
Her two-set defeat against Serena Williams could now be the thing that will propel her to the top level of star female athletes. A report from The temperature says she should sign a contract renewal with Adidas for a value of 6.5 million pounds sterling (about $ 8.5 million) at the expiry of her current contract at the end of the year. 39; year.
Osaka, who is half Haitian and half Japanese, plays under the Japanese flag and is therefore more attractive to sponsors. As Roger Federer's recent agreement with Uniqlo has shown, the Asian market is more important forever and this player-sponsorship relationship goes both ways. The father of Osaka took this decision into consideration when he decided to represent Japan as opposed to the United States.
Yahoo notes that it would catapult her to the top of the list of Forbes' highest paid female athletes. She would still be following Serena Williams despite this contract and her US Open paycheck, since Williams is currently creating a bank (technical term) with Nike.
The sponsors are turning to Asian stars in the hope that it will help their brand in countries like China, Japan and South Korea, and players are planning to sign with Asian brands on companies like Nike, Reebok or Under Armor. fingerprints abroad as well.
Osaka's immense talent, which would be enough to make him undergo this massive control, regardless of his heritage, is an excellent example of Western brands that embrace the actors of the untapped markets and pay them according to their commercial value.
Compare this situation with that of Simona Halep, and it is all the more obvious that Adidas considers the potential of Osaka. Halep's contract with Adidas expired after a four-year partnership and reports indicated that the failure of the contract renewal negotiations was due to the fact that the Halep team was asking for a larger check than Adidas was willing to give. At the beginning of the year, Halep did not have a clothing sponsor for much of the time, something invisible to the best players and amazing for the number one female tour. She made the final of the Australian Open and won the French Open this year before finally moving to Nike.
Osaka is one of the few Asian stars currently topping the standings, alongside fellow Japanese Kei Nishikori. The reigning champion of the next generation of finalists and the best South Korean player, Chung Hyeon, is on the rise.
The temperature also reports that Osaka must receive bonuses from food groups Yonex, Citizen and Nissin, which allows him to ask even more new sponsors who hope to get on the train of Osaka while his star continues to ride. Although she is now a great champion, this star becomes even brighter.
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