[ad_1]
In the galaxy of social media, gravity does not exist. At least for social media makers at the whim of changing algorithms, what happens one day is as follows. And forget the entropy, where a social post loses his legs moments after his run.
But what if we tell you that there is an organization with more than 500 branded social media channels, filling these channels only with organic content and a strong commitment? Impossible, you would say. But when you have the opportunity to present images that are literally out of this world, you find that tastes and retweets are like rockets from a space shuttle, waiting to take off virally on the Web.
Nobody can hear you posting in space … unless you're at NASA.
NASA's social media chief Jason Townsend and digital engagement strategist Brittany Brown recently discussed the agency's social media strategy, including Facebook, Instagram, Twitter and Snapchat.
As NASA is a government agency, its social publications are all organic in nature, as their promotion would require the use of taxpayers' money.
Townsend said that NASA strongly relies on Sprinklr's social media management platform to publish an average of six to eight times a day on Facebook and LinkedIn and tweet 10 to 12 times a day except during events live – answer sessions with experts – when this figure can reach 25 tweets a day.
The agency also aims to publish a photo or video on Instagram every day, as well as two to three stories a week on Snapchat, Instagram and Facebook, each containing between six and ten elements.
Townsend said that NASA's publications typically reach tens of millions of people every day across all platforms, generating tens of thousands of interactions (comments, responses, messages), as well as hundreds of thousands of "J & # "Love" a day.
"Everyone has this little little childish wonder in them," he added. "If we can find that curiosity in each person and remove it from them, then we can really engage with an audience interested in what we are talking about."
When asked if the US Space Force, the new military wing proposed by President Donald Trump, had the credit of pursuing NASA's social dynamics, Mr Townsend said no. the monitor, questions on this subject are actually referred to a different government agency, the Ministry of Defense.
The impact of the Trump administration on NASA's social efforts: the President's National Space Council has been optimistic about a potential return to the moon, and the content of the agency has changed to reflect that.
Townsend said that NASA's social strategy is constantly evolving, no matter which government is in power. "We are lucky to have incredible content," he added. "At the end of the day, we make sure the content is seen by as many people as possible."
Townsend and Brown oversee a team of "dozens and dozens of individuals" to create, plan and publish on more than 500 NASA accounts and work under its digital services division.
"Our operations may be different from other government agencies," Brown said, calling them "very integrated."
NASA has adapted to changes in Facebook's algorithm by focusing on Facebook Live for live events and expanding its use of stories on Facebook.
Twitter has a similar strategy for videos, and NASA also features Q & A sessions on Facebook and Twitter chats.
The organization's treasure of visual content plays well on Instagram, and Brown said NASA used Instagram Stories and IGTV to "tell longer, more durable stories," by mapping the content that would be produced for these channels with a editorial calendar.
Source link
