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NASA put men on the moon, crossed the plains of Mars and photographed Pluto closely. And now, he can add another feat to his impressive resume: conquering the world of television.
The US Space Agency has won the Emmy Award for Outstanding Original Interactive Program on September 8th at Creative Arts Emmys (a segment of the prestigious television awards that airs a week before the grand ceremony and pays tribute to more technical achievements such as than ). Introduced last year, the category recognizes the best of multi-platform digital storytelling. Here's how the TV Academy describes the award NASA has just won:
These experiences demonstrate a remarkable use of creative elements, such as social engagement and user experience design, and generally involve online, mobile, virtual / augmented reality and / or other interactive digital productions. deepen the public connection to the associated program.
NASA, which has created a huge online fan base for its intelligent, engaging and sometimes moving social media presence, won the Jet Propulsion Laboratory (JPL) 'Cassini's Grand Finale' campaign. As the Cassini spacecraft took some final images of Saturn before burning in the atmosphere of the ringed planet, NASA documented its last moments on various social media channels.
He beat an overcrowded field of interactive experiences, including those designed for movies Blade Runner 2049, coconut, and Spider-Man: Homecoming. (The TV series are in a separate category, unsurprisingly this year by Westworld and his elaborate interactive experiences.)
The Cassini grand finale featured opportunity livestreams as well as 360-degree virtual reality videos and real-time data updates – all brought together by NASA's personality.
One of the leaders of the winning experiment was Veronica McGregor, the social media manager at JPL, which Quartz presented in 2015. Ten years ago, when McGregor tweeted live the descent of the Phoenix probe on the surface of Mars, she launched the NASA spacecraft trend , one of the many social media innovations of the agency.
NASA now has more Emmys than some of the biggest TV shows of all time, including Star Trek and Thread. He now also has an Emmy more than Donald Trump, whose reality series L & # 39; s apprentice was named eight times but lost each time.
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