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Chase Elliott celebrates the Gander Outdoors 400 victory at Dover International Speedway, Delaware. (Photo by Chris Trotman / Getty Images)
While the numbers are still modest compared to the past, and audience gains have been modest, NBC is on a string of winning odds thanks to its NASCAR coverage. The Sunday Cup night score in Dover, Delaware, on NBC Sports Network was 1.26, compared to 1.25 for the same race in 2017.
A week earlier, NBC scored 1.95 and 3.22 million viewers for its television coverage of the race for the new hybrid road-oval race in Charlotte, a 6% increase in odds and 13 points. % of the coverage of a race to the standard. trioval in Charlotte in 2017.
Only five Cup races have attracted more viewers this year than last year and the race on Charlotte on NBC was the first to attract more viewers without the help of a schedule change. Last year's Dover race was also broadcast on NBC Sports Network.
The Dover figures could be interpreted as a bigger win. The October 2017 race was a "break" in which the number of playoffs was reduced from 16 to 12, but Sunday's race was only the first of the second round, so no drivers were eliminated .
The NASCAR race also featured many NFL games, including Fox's coverage of the grand Minnesota-Philadelphia match Sunday afternoon, 75 miles north of Dover. The first half of this match coincided with the end of the NASCAR race.
NBC attracted as many viewers for this year's race (plus 1%) as last year's race. The number of viewers is generally low, not just sports. Even the broadcasts that attract as many viewers as a year ago are considered small victories.
Older race fans without cable TV wondered why the NBC could not run more races, especially when they saw that NBC programming on Sunday afternoon included local programming like, literally, "Wilderness Vet" and "How To Tighten Crepey Skin".
The 20-race contract between NBC and NASCAR includes seven races broadcast on NBC and 13 on its cable television network, NBC Sports Network. NBC hosted regular season races at Daytona and Watkins Glen earlier this year, leaving five of the ten playoff races for NBC.
The three base races of Charlotte, Kansas and Phoenix will be broadcast on NBC, in addition to the ever popular fall race from Talladega, Alaska, and the season finale and the 'championship' race on November 18 on the Homestead-Miami Speedway circuit in Florida. .
The window of the NBC was wide open Sunday afternoon before Breeders Cup horse racing coverage began at 16:30. The race since Dover could have started earlier and be positioned on NBC, but the network should have pulled a race mentioned above from NBC.
As it stands, four of the last six Cup races will take place on NBC, with the exception of an October 28 race in Martinsville, Virginia, and a November 4 race in Fort Worth, in Texas, both worn by the NBCSN. . A large majority of viewers can access NBCSN.
Can NBC do three in a row? The Talladega race last fall was the most watched of the NBC or NBCSN playoff races, with a rating of 2.84 and 4.473 million viewers, ahead of 2.83 million viewers and 4.699 million viewers in the race at the Homestead Championship.
Charlotte and Dover's low race ratings follow disappointing figures from a September 22 race in Richmond, Va. The fall run on the track had been moved into playoffs this year, but it was alarming with $ 1.0 million and $ 1.77 million. viewers on NBCSN, a marked drop in the race's 1.24 rating and 2.15 million viewers in 2017.
The "roval" race in Charlotte seems to have not only attracted more viewers on NASCAR than a year ago, but also provided NBC with some fresh juice for the stretched season. All lost viewers can not be picked up, but NBC holds its viewers.
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Chase Elliott celebrates the Gander Outdoors 400 victory at Dover International Speedway, Delaware. (Photo by Chris Trotman / Getty Images)
While the numbers are still modest compared to the past, and audience gains have been modest, NBC is on a string of winning odds thanks to its NASCAR coverage. The Sunday Cup night score in Dover, Delaware, on NBC Sports Network was 1.26, compared to 1.25 for the same race in 2017.
A week earlier, NBC scored 1.95 and 3.22 million viewers for its television coverage of the race for the new hybrid road-oval race in Charlotte, a 6% increase in odds and 13 points. % of the coverage of a race to the standard. trioval in Charlotte in 2017.
Only five Cup races have attracted more viewers this year than last year and the race on Charlotte on NBC was the first to attract more viewers without the help of a schedule change. Last year's Dover race was also broadcast on NBC Sports Network.
The Dover figures could be interpreted as a bigger win. The October 2017 race was a "break" in which the number of playoffs was reduced from 16 to 12, but Sunday's race was only the first of the second round, so no drivers were eliminated .
The NASCAR race also featured many NFL games, including Fox's coverage of the grand Minnesota-Philadelphia match Sunday afternoon, 75 miles north of Dover. The first half of this match coincided with the end of the NASCAR race.
NBC attracted as many viewers for this year's race (plus 1%) as last year's race. The number of viewers is generally low, not just sports. Even the broadcasts that attract as many viewers as a year ago are considered small victories.
Older race fans without cable TV wondered why the NBC could not run more races, especially when they saw that NBC programming on Sunday afternoon included local programming like, literally, "Wilderness Vet" and "How To Tighten Crepey Skin".
The 20-race contract between NBC and NASCAR includes seven races broadcast on NBC and 13 on its cable television network, NBC Sports Network. NBC hosted regular season races at Daytona and Watkins Glen earlier this year, leaving five of the ten playoff races for NBC.
The three base races of Charlotte, Kansas and Phoenix will be broadcast on NBC, in addition to the ever popular fall race from Talladega, Alaska, and the season finale and the 'championship' race on November 18 on the Homestead-Miami Speedway circuit in Florida. .
The window of the NBC was wide open Sunday afternoon before Breeders Cup horse racing coverage began at 16:30. The race since Dover could have started earlier and be positioned on NBC, but the network should have pulled a race mentioned above from NBC.
As it stands, four of the last six Cup races will take place on NBC, with the exception of an October 28 race in Martinsville, Virginia, and a November 4 race in Fort Worth, in Texas, both worn by the NBCSN. . A large majority of viewers can access NBCSN.
Can NBC do three in a row? The Talladega race last fall was the most watched of the NBC or NBCSN playoff races, with a rating of 2.84 and 4.473 million viewers, ahead of 2.83 million viewers and 4.699 million viewers in the race at the Homestead Championship.
Charlotte and Dover's low race ratings follow disappointing figures from a September 22 race in Richmond, Va. The fall run on the track had been moved into playoffs this year, but it was alarming with $ 1.0 million and $ 1.77 million. viewers on NBCSN, a marked drop in the race's 1.24 rating and 2.15 million viewers in 2017.
The "roval" race in Charlotte seems to have not only attracted more viewers on NASCAR than a year ago, but also provided NBC with some fresh juice for the stretched season. All lost viewers can not be picked up, but NBC holds its viewers.
