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NBC said Monday that it would no longer broadcast an immigration-themed advertisement endorsed by President Trump, which CNN had refused to come forward after finding it "racist."
"After further review, we recognized the insensitive nature of the advertisement and decided to stop broadcasting it in our properties as soon as possible," said NBC Universal in a statement.
The 30-second prime-time advertising, paid for by Donald J. Trump for the presidential position, aired in the middle of a much-awaited show on "Football Sunday Night," raising fears of "no-one's guessing." a caravan of migrants crossing Mexico miles from the US border.
Luis Bracamontes, an undocumented Mexican immigrant who was convicted of the murder of two deputies of the sheriff of Sacramento in 2014, has been linked to the thousands of migrants fleeing Central America, even though Mr. Bracamontes is not associated with caravan.
"Dangerous illegal criminals like the cop killer Luis Bracamontes do not care about our laws," the ad said.
It was an abridged version of an announcement that the president shared on Twitter Last week, who falsely claimed about Mr. Bracamontes that the Democrats "let him into our country" and "let him stay". CNN has devoted substantial editorial coverage to longer advertising, sometimes showing clips in the form of anchors and chyrons declared "racist".
The 30-second version run by the NBC did not include the false statement about Democrats, but it still established a direct link between immigrants and crime, a tactic that the president has used repeatedly. (Many studies have shown that immigrants do not cause an increase in crime.)
NBC's decision to broadcast the Trump campaign advertising contrasted sharply with CNN's public reaction to Donald Trump Jr. criticized the network for refusing to execute it.
"CNN has clearly stated in its editorial coverage that this advertising was racist," says the network's public relations report. posted on Twitter. "When we were presented with an opportunity to be paid to take a version of this advertisement, we refused."
NBC has shown publicity during a brand match between the New England Patriots and the Green Bay Packers, prompting sharp criticism.
Debra Messing, an actress who plays Grace in "Will and Grace" of NBC, protested the network's decision a tweet addressed to fans of his show.
"I want you to know that I'm ashamed that my network is broadcasting this disgusting racist advertisement," she wrote. "It's the antithesis of everything I personally believe in and how, I believe, our show is everything."
Mr. Trump used the specter of the caravan crossing the US border as the central theme of his campaign, describing it as an "invasion of our country" to stir up concerns about immigration. The army deploys more than 5,000 soldiers on active duty at the border for the expected arrival of migrants in the coming weeks.
The caravan numbered 7,000, but according to more recent estimates, the number would be less than 3,500.
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