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NBC is about to end the 52-week Nielsen 2017-2018 season as the best broadcast network in all scoring measures, including the total number of viewers.
According to Nielsen's most common figures – which include live + 7 figures during week 50 – NBC has surpassed CBS as the most-watched US network for the year. The last time NBC could claim that it was the 2001-2002 season.
The total ranking of viewers is as follows: NBC, 7.8 million; CBS, 7.7 million; ABC, 5.6 million; Fox, 4.2 million; CW, 1.5 million.
"In a world where we are constantly struggling against fragmentation and the volume of choice available to the public … it's truly an accomplishment to be the country's most-watched network," said Bob Greenblatt, president of NBC Entertainment. Variety. "It's a bit extraordinary. It has not happened here for a long time. It's really hard to get a mass audience together these days. "
NBC will also once again be the best broadcaster in adults aged 18 to 49, with an average score of 1.8 in this measure. ABC and CBS are tied for second place with a 1.3 while Fox is at 1.2 and the CW is at 0.5. NBC currently benefits from a 38% advantage over its competitors, which is the most significant benefit in the history of Nielsen's personal meters.
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In addition to claiming the 18-49 crown, NBC is the first network of all other major demographic groups. This is the first time in 10 years that a network has won the 52-week season in all major viewer and viewer groups, a feat that was last accomplished by Fox in 2007-2008.
The Peacock had its biggest boost thanks to the 2018 Super Bowl and also had the advantage of broadcasting the PyeongChang Winter Olympic Games earlier this year. The network has also broadcast quality programs such as "This Is Us", "Sunday Night Football" and "Ellen's Game of Games".
Yet at the end of the classic September-May season, NBC was still lagging behind CBS, once again with the total number of viewers winning. NBC was able to surpass CBS over the summer with shows such as "America's Got Talent", "World of Dance" and "Making It".
NBC's late night shows, "The Tonight Show starring Jimmy Fallon" and "Late Night with Seth Meyers", were ahead of their competition in 18-49 in Live + Same Day. But CBS, particularly "The Late Show with Stephen Colbert," currently enjoys an average lead of 1.2 million viewers per night and actually has links with NBC in 18-49 offline. "Saturday Night Live", meanwhile, averaged 9.4 million viewers per episode. It was the second most watched season of the show in 23 years, behind last year.
"There is still mass in broadcast television," Greenblatt said. "There are many different ways to measure the display once you access digital platforms and digital views, which are not the same as linear assessments. There are many different measures that you need to consider. Saying that a service can accumulate such an audience is a good thing for our company. Everyone says that we are a dying business, but the truth is that our audience is bigger than almost every audience on every other platform.
But Greenblatt also acknowledged that the Super Bowl and the Olympics helped create a "perfect storm" that propelled them above other broadcasters.
"A lot has happened together and I can not predict if it will happen again," he said. "Every year is a set of new challenges and we look forward to them."
Averages 2017-2018 across 50 weeks, the most common
NBC … 1.8
ABC … 1.3
CBS … 1,3
Fox … 1.2
CW … 0.5
Total number of spectators
NBC … 7.8 million
CBS … 7.7 million
ABC … 5.6 million
Fox … 4.2 million
CW … 1.5 million
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