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The company expects to add 9.4 million net subscribers in the fourth quarter. In addition, he indicated that he would reclassify certain recipes to reflect how he would produce more of his own content. Netflix will also provide advice only on paid subscription ads (not total, including those who can use the free trial) after the release of its earnings report in January 2019, and will include charts similar to those above to illustrate its growth trajectory. It will cease to include subscriber numbers to the free end-of-quarter test in its reports in 2020.
"Next quarter, we plan to reclassify some G & A staff costs to content and marketing, and technology and development to other product costs," writes the company in a note to shareholders .
Analysts Morgan Stanley, Goldman Sachs and Raymond James lowered their price targets on Netflix before the release of its results, due to the combination of the strength of the dollar, rising interest rates and rising expenses of the company.
Nevertheless, Netflix shares rose 78% this year, as consumers continue to cut the cord. EMarketer expects more than 60% of the US population will use high-performance services such as YouTube, Netflix, Amazon, Hulu and HBO Now by the end of the year, an increase of 3% over the previous year. last year.
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Disclosure: CNBC's parent company, NBCUniversal, is an investor in Hulu.
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