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Netflix unveiled a branding spot during Sunday's BET Awards telecast that highlights black artists working for the streaming giant.
The spot titled "A Great Day in Hollywood" was inspired by the famous 1958 photograph "A Great Day in Harlem" with 57 jazz legends – including Charles Mingus, Thelonious Monk and Count Basie – on the Brownstone stairs of New York . Art Kane.
Netflix spot by director Lacey Duke features 47 black writers, showrunners, actors and producers. The plan for the spot and the image campaign stemmed from Netflix's Strong Black Lead initiative, designed to foster a "permanent and intentional concentration to speak authentically with the black audience." A photo similar to "Great Day" in Harlem "was taken earlier this month. photographer Kwaku Alston to commemorate the rally.
The launch comes just two days after Netflix was shaken by the sudden departure of company communications chief Jonathan Friedland for what the company described as his "descriptive use of the N-word at least twice in the past. job". "Spot has been in the works for months as part of the extensive campaign to highlight Netflix's track record of groundbreaking shows grounded in the black experience such as" Dear Whites "," She must be the # 1 " 39 "have" and "Marvel's Luke Cage".
"It was a couple of magical hours," said Duke. "All these incredibly gifted and talented individuals in one space are encouraging and look really beautiful together, all here to make this wonder!" (Actor) Alfre Woodard even led everyone into an epic rendition of "Lift" Every Voice and Sing "before we started to turn in. It was beautiful, and in a flash it was over.This was probably the most damaging two hours of my career." J & # 39; was so happy to be part of the story. "
Here is the complete list of artists in the photo and video "Great Day in Hollywood":
Ajiona Alexus (13 reasons why)
Alfre Woodard (Luke Cage, Juanita)
Alisha Boe (13 reasons why)
Antoinette Robertson (Dear Whites)
Antonique Smith (Luke Cage)
Ashley Blaine Featherson (Dear Whites)
Ava DuVernay (13th, Central Park Five)
Brett Gray (On my block)
Britney Young (GLOW)
Caleb McLaughlin (Strange Things)
Chante Adams (Roxanne Roxanne)
Cheo Hodari Coker (Luke Cage)
Danielle Brooks (Orange is the new black)
Dawn Porter (Bobby Kennedy for President)
DeRay Davis (How to act in black)
Derek Luke (13 reasons why)
DeRon Horton (Dear Whites)
Gabrielle Dennis (Luke Cage)
Hayley Law (Modified Carbon, Riverdale)
Justin Simien (Dear Whites)
Justine Simmons (All about Washingtons)
Kano (first boy)
Kat Graham (The holiday calendar, how does it end)
Kia Stevens (GLOW)
Laverne Cox (Orange is the new black)
Lena Waithe (Master of None, Dear Whites, Sisters of the Steps)
Logan Browning (Dear Whites)
Marlon Wayans (Naked, Woke-ish)
Brand Richardson (Dear Whites, Half Sisters)
Mike Colter (Luke Cage)
Mustafa Shakir (Luke Cage)
Nia Long (Roxanne Roxanne, Dear Whites)
Nia Jervier (Dear Whites, Half Sisters)
Priah Ferguson (Strange Things)
Quincy Brown (The Holiday Calendar)
Rapsodie (Rapture)
Rev Run (All about the Washingtons)
Russell Hornsby (Seven seconds)
Sacha Jenkins (Rapture)
Samantha Logan (13 reasons why)
Sierra Capri (On my block)
Simone Missick (Luke Cage)
Spike Lee (She must have it)
Steven Silver (13 reasons why)
Sydelle Noel (GLOW)
Vaneza Oliveira (3%)
Yance Ford (Strong Island)
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