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Colin Kaepernick has been a source of controversy since he made the decision to call attention to police brutality two years ago when, as a quarterback to the San Francisco 49ers, he started knees during the national anthem. It's no surprise that when Nike recently unveiled its new "Dream Crazy" campaign, passionate feedback from consumers around the world was felt.
The reaction to the ads sparked a debate over whether Nike had bitten more than it could chew when the company decided to maintain its relationship with Kaepernick or simply make a good business decision.
But a new report from Edison Trends, a leading advertising research company, shows that Nike's new ad has pushed all the right buttons. According to According to a report, after a brief decline, online sales of the shoe giant rose 31%, which was significantly better than the 17% increase recorded over the same period.
"There was speculation that the Nike / Kaepernick campaign would cause a drop in sales, but our data from last week does not support this theory," said Hetal Pandya, co-founder of Edison Trends.
Nike's campaign, celebrating the 30th anniversary of Nike's iconic "Just Do It" mantra, includes an ad consisting of a black-and-white photo of Colin Kaepernick with the words "Believe In Something". Even if it means sacrificing everything, "as well as a 90-second commercial featuring many video clips of famous athletes such as LeBron James and Serena Williams, accompanied by a voice over and overhead. 39, an appearance of Kaepernick himself.
"Dream Crazy" has been watched over 16 million times on YouTube and garnered nearly 15,000 comments
The positive impact on sales should not surprise Nike or anyone else. The Kaepernick 49ers' jersey continued to rank among the league's top sellers despite the fact that it has not yet been signed.
Read more:
"What is Nike thinking?": Trump reacts to Nike's announcement starring Colin Kaepernick
Josh Norman says he was not trying to "destroy" Colin Kaepernick
Blackistone: Nike announces the return of Colin Kaepernick in the NFL, but the money blurs the message
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