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Richard Shotwell / Associated Press
Former San Francisco 49ers quarterback Colin Kaepernick remains out of the NFL, but football fans will be able to see him in the first game of the season between the Atlanta Falcons and the Philadelphia Eagles.
the New York TimesKevin Draper reported Wednesday that Nike had purchased airtime on the show to air an ad titled "Dream Crazy", which includes Kaepernick.
Nike @Nike
Do not ask if your dreams are crazy. Ask them if they are crazy enough. #justdoit https://t.co/Wd5L42egV8
Nike spokesperson Josh Benedek also told Draper that the ad will air on the cover of MLB and US college football games and the US Open.
Nike released the announcement two days after Kaepernick shared a photo of him as part of the company's "Just Do It" campaign:
Colin Kaepernick @Kaepernick7
Believe in something, even if it means sacrificing everything. #JustDoIt https://t.co/SRWkMIDdaO
The image was featured on a billboard in downtown San Francisco:
SFGate @SFGate
The huge billboard Colin Kaepernick Nike gushes into Union Square from SF https://t.co/7gwAYLI3Hp https://t.co/b2cIdBM2sH
According to ESPN.com Darren RovellNike has maintained its agreement with Kaepernick since its first signing in 2011. Gino Fisanotti, brand vice president for North America at Nike, told Rovell that Kaepernick's social advocacy had played a role in the company's decision to present it more prominently.
"We believe that Colin is one of the most inspiring athletes of this generation, who has harnessed the power of sport to move the world forward. " Fisanotti said. "We wanted to energize its meaning and present "Just Do It" to a new generation of athletes.
Yahoo Sports & # 39; Charles Robinson said Kaepernick's contract includes a line of designer clothing and is worth it "millions a year plus royalties. " Rovell disproved the Kaepernick merchandise agreement report, but Robinson replied to say "there is absolutely a contractual commitment by @nike for a signature shoe and a clothing line "Kaepernick 7". "
Kaepernick grieved against the NFL in October 2017, alleging that the league and the owners of his team worked together to prevent him from continuing his playing career. A referee last week refused the NFL motion dismiss the case, thereby allowing the complaint to continue to a hearing.
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