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Nike doubles its investment in Colin Kaepernick.
The world's largest brand of footwear and apparel, which has attracted worldwide attention using the quarterback turned activist in social media ads on Monday, is expected to launch a "Just Do It" commercial during opening game of the NFL regular season. starring the Atlanta Falcons and Philadelphia Eagles on NBC on Thursday night.
Kaepernick and NBA star LeBron James, tennis champion Serena Williams, New York Giants catcher Odell Beckham Jr., marathon runner Eliud Kipchoge and skater Lacey Baker, as well as athletes such as linebacker NFL, Shaquem Griffin. wheelchair basketball player Megan Blunk, boxer Zeina Nassar and leg-fighter Isaiah Bird.
Kaepernick tweeted on Wednesday commercial.
Believe in something. Even if it means sacrificing everything. #Do it pic.twitter.com/x5TnU7Z51i
– Colin Kaepernick (@ Kaepernick7) September 5, 2018
Kaepernick's protests against racial injustice – which began in August 2016 with sitting and later kneeling during the national anthem – have launched a movement across the NFL. No team has signed him as a free agent in 2017 or 2018.
Kaepernick's advertising on Monday revealed predictably polarized people, some pledging to boycott Nike products.
LeBron James said Monday that he was alongside Nike, a clear reference to the Colin Kaepernick's advertising campaign, while President Donald Trump was continuing his attacks on the company and the NFL in a tweet on Tuesday.
The Coalition of Players has written an open letter saying that NFL players will "fight for significant change as long as necessary", and it is their duty as Americans.
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Even at Labor Day, Nike dominated social media. There were 3.4 million Nike mentions on Twitter in the 21 hours following Kaepernick's tweet about the initial announcement, said Sprinklr, a social media management tool. The hashtag #JustDoIt had more than 400,000 mentions; #BoycottNike and #Nikeboycott have more than 120,000 mentions. Kaepernick obtained 1.5 million mentions over this period, according to data from Sprinklr.
Kaepernick signed with Nike in 2011. Sources told ESPN that Nike has kept the fact that Kaepernick would be involved in a future campaign led by many key players both inside and outside Nike's headquarters in Beaverton, Oregon. The company has not shared the news in advance with the NFL, even though Kaepernick has a collusion lawsuit against the league's owners. Nike recently signed a new $ 10 billion multi-billion dollar deal to remain the league's official apparel supplier.
Sources also told ESPN that Nike's other major partners, including its largest sponsored teams and retailers, were unaware of Kaepernick's use of the ad campaign.
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