On social media, no answer for hate



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SAN FRANCISCO – On Monday, a search on Instagram, the Facebook-owned photo-sharing site, produced a torrent of anti-Semitic images and videos uploaded following Saturday's shooting at a Pittsburgh synagogue.

A search for the word "Jews" posted 11,696 messages with the hashtag "# jewsdid911", claiming that the Jews orchestrated the September 11 terrorist attacks. Other hashtags on Instagram refer to Nazi ideology, including number 88, abbreviation used for the Nazi salute "Heil Hitler".

The Instagram posts have been a stark reality. Over the last 10 years, Silicon Valley's social media companies have expanded their reach and influence around the world. But it has become clear that companies have never fully understood the negative consequences of this influence, nor how to fix it – and that they can not put genius back into the bottle.

"Social media encourages people to cross the line and push the envelope to what they are willing to say to provoke and incite," said Jonathan Albright, director of research at Tow Center for Digital Journalism's Columbia University. "The problem is clearly expanding."

Facebook said it was investigating antisemitic hashtags on Instagram after being published by The New York Times. Sarah Pollack, a spokeswoman for Facebook, said in a statement that Instagram was seeing new posts and other content related to the weekend's events and that she was "actively reviewing hashtags and related content." at these events and removed those who broke our rules. "

YouTube has stated that it has strict rules prohibiting content that incites hatred or incitement to violence and added that videos violating these rules were removed.

Even though companies spend money and resources on their problems, some of their employees said Monday that they were thinking about whether social media services could have a positive effect.

This was evident after the shooting of the Pittsburgh Synagogue, with the proliferation of new antisemitic content on the site. On Sunday, a new video added to Instagram said that the state of Israel had been created by the Rothschilds, a wealthy Jewish family. Under the video, the hashtags read #conspiracy and #jewworldorder.

By the end of Monday, it had been viewed more than 1,640 times and shared with other social media sites, including Twitter and Facebook.

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