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Amazon com will open Thursday a new brick and mortar store that will present a selection of products organized in part by the online shopping habits of local consumers.
Amazon 4 stars will be open to the public in the SoHo district of New York, the company said in a blog post.
Items include those rated four stars or more and will include a variety of products.
According to Dow Jones Newswires, Amazon 4 Star adds to the retailer's other forays into online retail sales in recent years, including more than a dozen bookstores, a handful of Go stores and its shopping channel Whole Foods recently acquired. .
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The company has examined the fact that it is useful to have a store focused on certain categories of products, such as the grocery store.
In Amazon Go convenience stores, the company tracks buyers as items throughout the buying experience, while Whole Foods buyers analyze an app when they leave.
The 4-star store seems to follow a format and strategy similar to those of Amazon Books, which stores its rays with the most popular online titles.
If you are a member of Amazon Prime, you will get the same price in the store as you would online. Non-members will pay the list price.
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