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FDA
Preview of one of the advertisements "Real Costs of Vaping"
SALT LAKE CITY – The Food and Drug Administration is waging a war against teenage vaping.
On Tuesday, the FDA announced the launch of "The Real Costs Of Vaping", a new advertising campaign aimed at educating teens about the harmful effects of using electronic cigarettes like Juul, a common practice for the FDA in recent years. years. weeks.
Video advertising for the Real Costs of Vaping campaign can be viewed below.
Fortune indicated that, as part of the campaign, ads, such as the one below, will be placed in secondary school bathrooms:
In addition, the FDA has updated the website of The Real Cost to publicize the risks that teens take when they wash themselves.
The announcement follows a previous statement made last week by the agency, in which FDA commissioner Scott Gottlieb said that the use of vape by young people had become a "hot topic." epidemic".
According to the FDA website, e-cigarettes contain harmful chemicals such as acrolein (which can cause lung damage) and formaldehyde (a carcinogenic chemical). Users may also inhale metals such as nickel, tin and aluminum.
Similarly, diacetyl, the chemical commonly used in e-cigs to add flavor, is known to cause popcorn lung.
In an article published last week, the Associated Press discussed the potential ban on flavor and noted that Juul, an electronic cigarette company, says its flavored vapor "helps adult smokers quit."
Although Gottlieb and the FDA are not opposed to exploring the use of electronic cigarettes as an alternative to adult smoking, the agency has its priorities.
"The FDA will not allow a generation of young people to become nicotine addicted to allow adults to have unrestricted access to these same products," he said in a statement released by the FDA.
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