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Papa John's does not have the best year. Thus, in order to change the image of society vis-à-vis consumers, it was necessary to take the first step to redefine the once popular pizza chain.
Age of announcement indicated that the pizza giant submitted documents in late August to the US Patent and Trademark Office to refine the spelling of its official name and use new logos. Instead of Papa John's, with an apostrophe in the title, the company would like to score Papa Johns, without the punctuation mark.
Papa John's has filed two different logos with the same name, one in black and white and the other in four colors: red, green, white and black. The "s" at the end of Johns is smaller than all the other letters of the new logos.
Why does the organization envision grammatical change?
Papa John's tries to do everything in his power to distance himself from company founder John Schnatter, who has made several shocking comments over the past year.
The trouble began in November 2017 when Schnatter accused the NFL of handling protests from the national anthem of players for Papa John's declining sales. The company was the official sponsor of the NFL pizzas at the time and its stock dropped. The following month, he left his position as CEO but remained president of the company. However, in February, Papa John's lost his eight-year contract with the NFL, and the shares fell further.
Then, in July, it was revealed that Schnatter had used the word "n" in a conference call two months ago. Following this news, Schnatter was forced to resign from his position as president and many companies with which Papa John worked, including marketing, public relations and advertising agencies, broke with them.
Since then, the chain of pizzerias tries to repair its image. They have already removed Shattner's face from advertisements and marketing materials, including pizza boxes.
The founder of Papa John, John Schnatter.
Rob Kim
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Getty Images
But the possessive in the name of Papa John alludes to the fact that he still belongs to Shattner. He is still his largest shareholder, but he can not make any official decisions about the company.
And for all these reasons, leaders would think of dropping Papa John's apostrophe.
Papa John's is preparing a new logo without apostrophe, @ jessicawohl reports https://t.co/uLhoIYgmpM pic.twitter.com/Bn1KIvEtn6
– Age of the announcement (@adage) September 19, 2018
A spokesman said Age of announcement that there is "no imminent plan" to use the new nickname.
A trademark attorney told the media that it took about four months for the US Patent and Trademark Office to approve a new application.
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