[ad_1]
LONE TREE, Colo. – The world's largest internet retailer has opened a store at Park Meadows in Lone Tree.
Why a brick and mortar store?
"Customers shop in more ways than one," said Cameron Janes, the vice president of Amazon's physical store. "Customers love shopping online, but continue to shop offline."
"Ultimately," he said, "we want to be here, and they're in malls like this."
Four Star Store
The Lone Tree store is Amazon's second 4-star store. The first one opened in SoHo in New York.
The name 4-star refers to the products being sold inside.
"Everything is rated 4-stars or above by customers at Amazon.com," Janes said, "and we are building the entire store around that concept."
Amazon Junkies
I think it's great to be able to handle products, "said Bob Wintheiser, who was out shopping with his wife, Peggy, Thursday afternoon. "Online has its advantage. It's going to be there, but it's going to be so, and it's going to be it, and it's going to be a big difference.
The Wintheizers consider themselves Amazon junkies. They have purchased many things online.
"I've seen it all," Peggy said, "but a picture is not the same."
"They've got a store you can actually walk in and put your hands on things," Bob said. "So yeah, we're here."
Two Price Tags
While perusing the store, the Wintheisers noticed that there were two prices listed on many items.
One tag lists the regular store price, the other shows the lowest price, Prime (membership) price.
Amazon.com, "Mr. Janes said," and we have digital price tags here which update in real time here in the store as well. "
"That's nice," Peggy said.
Products
Janes told Denver7 that the Park Meadows store carries nearly 2,400 products.
"These are products that customers really, really love," he said. "We have a full range of Amazon devices, consumer electronics, toys, books and kitchen products.
Price comparison
How do the prices compare with other stores?
Denver 7 checked a number of products, comparing the store, Premium and competing store prices.
An iRobot Roomba 690 vacuum sells for $ 374.99 in the Amazon store. It's only $ 297.00 for Prime members. At Walmart, the same unit sells for $ 329.00 and at Best Buy, the price is $ 349.00.
A Fire TV Stick is priced at $ 39.99 at Amazon and $ 49.99 at Best Buy.
A table of items that are trending in Denver includes a Sunbeam quilted, heated mattress pad.
The Amazon store price is $ 69.99, while the Prime price is $ 65.05. The Sunbeam.com price is $ 89.99.
Park Meadows Excited
The Senior General Manager of Park Meadows Retail Resort, Pam Kelly, said she is "wildly excited to have Amazon join the retail family."
"Any time we bring in a new and exciting retailer, Amazon is one of them," she said, "more excited, and more people who want to come back and see what's new."
The store was packed Thursday afternoon with people shopping up a storm.
Source link
