Philadelphia 76ers seize Elton Brand for GM vacancy

The Philadelphia 76ers hired Elton Brand as chief executive on Tuesday, completing a meteoric rise in the franchise front office, ESPN sources said.

Brand made a strong impression on the property and coach Brett Brown in the interview process, beating several more experienced candidates inside and outside the organization. Sixers, according to sources. In the end, the property thought that he had sold them in terms of vision, preparation and ability to become a crucial role at a crucial time for the organization.

Aged 39, Mr. Brand was recently promoted to Executive Vice President of Basketball Operations after serving last year as General Manager of the Sixers' G League Branch at Delaware. After retiring in 2016, he spent two years in the organization before this elevation to oversee the front office.

Brand replaces Brown, who had been the acting executive director since Bryan Colangelo's dismissal in June.

The Sixers have elevated Alex Rucker as Executive Vice President of Basketball Operations, and Ned Cohen (Deputy General Manager) and Marc Eversley (Senior Vice President of Player Personnel) will remain with the latest promotions, sources said. Rucker plays an increased role in analysis and strategy in its promotion.

The Sixers had fallen in love with the idea of ​​keeping the chemistry of this front-office group and probing external candidates on how they thought this dynamic would work with a new leader.

The Sixers, who have won 52 games and qualified for the Eastern Conference semi-finals a season ago, are returning a core that includes stars. Joel Embiid and Rookie of the Year Ben Simmons. The Sixers are determined to use the maximum salary space for a star supplement to these young players next summer in free agency.