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Turo
The experience of renting a Porsche through the Turo peer-to-peer car sharing platform is about to be the subject of an upgrade. Tuesday, Porsche and Turo announced a new pilot program, one of the most experienced by the German OEM, which, along with the rest of the automotive industry, focuses on the ever-changing technology. mobility landscape.
Porsche is popular on Turo; the brand is the fourth most sought after on the platform. And Porsche is popular at Turo; CEO Andre Haddad describes himself as a long-time enthusiast.
This is a trait common to most Turo "owners" of Porsche (the people who lend their cars), a group that counts Haddad as the first member; In 2012, his own Porsche, a 2006 Carrera S, was the first available via Turo. (Turo says that there are 4,717 Porsches in total.) Six years later and that his car is still in service, including a reservation next weekend, Haddad said.
The pilot, dubbed Porsche Hosts, launches in Los Angeles and San Francisco in early October. It is open to Porsche owner-owners in both cities, provided they meet certain criteria – their evaluation, a long term on the platform, and so on.
Once inducted, guests will spend a day at the Porsche Experience Center in Los Angeles for information sessions and hands-on training on corporate values, Porsche history, and more. (Remarkably like the day of lectures and driving that characterizes your average automotive press event.)
"I think it can really help fuel the passion for the brand," said Haddad. "And for Porsche, it's a great way to reach a new audience.Someone who has great experience renting a Porsche now could mean a sale later."
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