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ATLANTA – Porsche's ongoing experiment on on-demand vehicle access has generated two other pilot programs. The goal: find ways to integrate people into the Porsche.
The luxury German car manufacturer has launched a short-term rental program, Porsche Drive, which offers several models for periods ranging from a few hours to a week.
A second short-term program, Porsche Host, is a pilot project developed by Porsche Digital with Turo, a provider of car-sharing solutions.
Last year, Porsche launched a vehicle subscription program. Porsche Passport starts at $ 2,000 a month and offers unlimited vehicle exchanges, unlimited mileage and on-demand access to Porsche models.
"We want to give people the choice of experiencing the experience of driving a Porsche," said Klaus Zellmer, CEO of Porsche Cars North America, in a statement. "Our market research shows that consumers want options ranging from access to property."
With the rental program launched in Atlanta this week, Porsche will deliver a vehicle to a customer within two hours of making a reservation. Porsche Drive offers weekly, daily and weekly rentals (minimum four hours) for current models in all Porsche models. A week of fun in a Porsche 911 will cost you $ 2,909 (before taxes and fees). The Porsches used in the Drive driver belong to a Porsche Cars North America subsidiary.
Porsche Host, the car-sharing pilot project with Turo, will be launched in Los Angeles and San Francisco from October 8th.
Turo, an Airbnb for cars, has more than 4,700 Porsches available for rent on its market. Turo organized an initial group of about 20 Porsche owners for the driver based on their location and their customer service scores.
"It's an opportunity to take our best guests and make Porsche evangelists for our guests," said Steve Webb, Turo spokesman.
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