Prepares Prequel scares $ 22.4 million Friday

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Holy s ***! Warner Bros./Time Warner Inc. The nun continued their recent series of wins Friday, earning $ 22.4 million on opening day. It's a record for the Conjuring series and includes $ 5.4 million in previews on Thursday (also a record for the New Line franchise). Among the horror films of category R, ​​the opening day runs below that of Paramount / Viacom Inc. Paranormal activity ($ 26 million in 2011) and the new line he ($ 53 million in 2017). This franchise has become a kind of Hollywood fantasy, that is to say that A) is a cinematographic world to success and B) a cinematic universe where spin-offs are as good (or better) than the main titles.

Annabelle: Creation started with a weekend of $ 35 million against $ 15 million Friday (2.33 times), while Conjuring 2 earned $ 40 million against $ 16.3 million Friday (2.45 x), Annabelle $ 37.13 million versus $ 15.5 million on Friday (2.39) and Conspiracy earned a weekend of $ 41 million against $ 16.9 million Friday (2.42 times). Despite inflation, this is a big step forward for the entire franchise. This frankness is the definition of "critical", not because the public does not read the critics but because even the bad critics guarantee to the public that the film has the tropes (frightening nuns, religious dogmas, Gothic atmosphere, R violence, etc.) that fans want to get out of this brand.

Assuming a slight increase in frontal load (a multiplier of 2.3x) The nun a first weekend of 51.52 million dollars. If she plays like her predecessors, we are looking at an image between Friday and Sunday between $ 52 million and $ 55 million. The worst case scenario is that the poorly evaluated prequel / spin-off, which also received a C from Cinemascore, plays as James Wan Insidious: Chapter 2. This suite in September 2013, he earned $ 20 million for Film District, but earned $ 40 million over the weekend and a total of $ 84 million. Even a $ 44 million opening weekend and a potential total of $ 94 million would be perfect for the $ 22 million Demian Bichir / Taissa Farmiga cooler that has already earned $ 32 million from the company. 39; abroad.

That's how you make a cinematic universe. The films were rooted in a singular entry (James Wan's blockbuster Conspiracy) which was thoroughly reviewed and welcomed, so that the public became interested in playing in this sandbox. New Line and his friends have gained the trust of the public and now have their pre-established interest. Each R rated slice was produced and marketed both as being connected to the wider mythology and 99% independently, so that beginners who simply wanted to see a horror movie could easily follow. Tell me now: Warner Bros. is more than Batman and Harry Potter.

The other first opus of the weekend is STX Entertainment Pepper mint. Lakeshore Entertainment's production, starring Jennifer Garner as a woman who avenged the murders of her husband and daughter, got bad reviews, but earned a B + Cinemascore rating. Nevertheless, a $ 4.65 million opening day is not worth ending the champagne. We are interested in a weekend start / end of less than $ 12 million, which is exactly the pre-publication forecast. The production budget was greater / less than $ 25 million and it was a direct distribution agreement for STX Entertainment. The film may not launch the next big action franchise (unless it becomes a bad deal abroad), but it will be profitable for the studio itself.

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Holy s ***! Warner Bros./Time Warner Inc. The nun continued their recent series of wins Friday, earning $ 22.4 million on opening day. It's a record for the Conjuring series and includes $ 5.4 million in previews on Thursday (also a record for the New Line franchise). Among the horror films of category R, ​​the opening day runs below that of Paramount / Viacom Inc. Paranormal activity ($ 26 million in 2011) and the new line he ($ 53 million in 2017). This franchise has become a kind of Hollywood fantasy, that is to say that A) is a cinematographic world to success and B) a cinematic universe where spin-offs are as good (or better) than the main titles.

Annabelle: Creation started with a weekend of $ 35 million against $ 15 million Friday (2.33), while Conjuring 2 earned $ 40 million against $ 16.3 million Friday (2.45 x), Annabelle $ 37.13 million versus $ 15.5 million on Friday (2.39) and Conspiracy earned a weekend of $ 41 million against $ 16.9 million Friday (2.42 times). Despite inflation, this is a big step forward for the entire franchise. This frankness is the definition of "critical", not because the public does not read the critics but because even the bad critics guarantee to the public that the film has the tropes (frightening nuns, religious dogmas, Gothic atmosphere, R violence, etc.) that fans want to get out of this brand.

Assuming a slight increase in frontal load (a multiplier of 2.3x) The nun a first weekend of 51.52 million dollars. If she plays like her predecessors, we are looking at an image between Friday and Sunday between $ 52 million and $ 55 million. The worst case scenario is that the poorly evaluated prequel / spin-off, which also received a C from Cinemascore, plays as James Wan Insidious: Chapter 2. This suite in September 2013, he earned $ 20 million for Film District, but earned $ 40 million over the weekend and a total of $ 84 million. Even a $ 44 million opening weekend and a potential total of $ 94 million would be perfect for the $ 22 million Demian Bichir / Taissa Farmiga cooler that has already earned $ 32 million from the company. 39; abroad.

That's how you make a cinematic universe. The films were rooted in a singular entry (James Wan's blockbuster Conspiracy) which was thoroughly reviewed and welcomed, so that the public became interested in playing in this sandbox. New Line and his friends have gained the trust of the public and now have their pre-established interest. Each R rated slice was produced and marketed both as being connected to the wider mythology and 99% independently, so that beginners who simply wanted to see a horror movie could easily follow. Tell me now: Warner Bros. is more than Batman and Harry Potter.

The other first opus of the weekend is STX Entertainment Pepper mint. Lakeshore Entertainment's production, starring Jennifer Garner as a woman who avenged the murders of her husband and daughter, got bad reviews, but earned a B + Cinemascore rating. Nevertheless, a $ 4.65 million opening day is not worth ending the champagne. We are interested in a weekend start / end of less than $ 12 million, which is exactly the pre-publication forecast. The production budget was greater / less than $ 25 million and it was a direct distribution agreement for STX Entertainment. The film may not launch the next big action franchise (unless it becomes a bad deal abroad), but it will be profitable for the studio itself.