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It appears that New York State has reached an agreement with the Federal Highway Administration concerning hundreds of "I Love NY" signs.
Federal officials said the signs were breaking the rules and could distract drivers.
The state was not in agreement, but was facing a potential loss of $ 14 million in federal funding.
Transport Commissioner Paul Kara and Thruway Authority Director Matthew Driscoll said the two sides had reached an agreement.
"We have reached an agreement to launch an innovative experimental project to enable tourist signage to highlight cultural, historical and other important road network attractions," Kara and Driscoll said in a statement released on Friday afternoon. . -win for all parties and we thank our federal counterparts for their cooperation. We will submit a final plan on this new project in the coming months. "
They add that the current billboards have been in place for five years and that a new ad campaign will be launched and will be "showcased in various media, as well as easy-to-download apps that will coordinate with road signage." signs – called motherboards – and specific signs of attraction will be part of the effort. "
The state will submit a final plan in the coming months.
It's unclear when the current signs will go down, but federal support is no longer under threat.
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