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There seems to be some mismatch between Nike's brand image and the sports giant's political tendencies.
While Nike has caught the heat of right-wing supporters for its decision to present Colin Kaepernick in the company's latest advertising campaign, a new report from the Center for Responsive Politics – a non-partisan, non-partisan research group shows that Nike and its political action committee donated more than three times more money to Republican candidates than Democratic candidates for the 2018 election season.
In total, Nike gave $ 424,000 to the GOP against $ 122,000 to the Democrats. The results follow a recent trend showing that Nike has given more Republicans than Democrats in every election cycle since 2010 with the exception of 2016.
While receiving the praise of progressive groups after launching a new advertising campaign with Colin Kaepernick, Nike gives more funds to right-wing candidates than their democratic opponents. (Getty Images)
As a result of the money
According to the report, nearly half of the money donated by Nike employees comes from co-founder Phil Knight and his family.
<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The Knight family also donated 1.5 million dollars to Republicans Knute Buehler in his run for the governor of Oregon against outgoing Democrat Kate Brown. The contribution is the largest single donation to an Oregon candidate since the state began tracking these transactions electronically in 2006. "data-reactid =" 32 "> The Knight family also donated $ 1.5 million to Republicans Knute Buehler in his run for the governor of Oregon against outgoing Democrat Kate Brown. The contribution is the largest single donation to an Oregon candidate since the state began tracking these transactions electronically in 2006.
Nike's global headquarters are in Beaverton, Oregon.
<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – smt Mt (0.8em) – sm" type = "text" content = " Buehler's platforms are reduced corporate taxes and repealing Oregon state laws on sanctuaries for undocumented migrants. "data-reactid =" 34 "> Among Buehler's platforms are reduced corporate taxes and repealing Oregon state laws on sanctuaries for undocumented migrants.
<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – smt Mt (0.8em) – sm" type = "text" content = "Compared to its competitors, Nike gave much more to politicians than its competitors. Nike and New Balance have each given more than $ 1.2 million to Republican candidates since 2010, but Nike has also donated more than $ 900,000 to Democrats over the same period. In comparison, Adidas and Under Armor have donated less than $ 600,000 to both parties since 2010."data-reactid =" 35 ">Compared to its competitors, Nike gave much more to politicians than its competitors. Nike and New Balance have each given more than $ 1.2 million to Republican candidates since 2010, but Nike has also donated more than $ 900,000 to Democrats over the same period. In comparison, Adidas and Under Armor have donated less than $ 600,000 to both parties since 2010.
Nike's action continues to skyrocket after Kaepernick's announcement
No matter how much Nike received back from the unveiling of the Kaepernick ad campaign, it did little to slow the company's growth. Nike's shares have recently reached a historic record and have increased by almost five percent since the launch of Kaepernick's announcements in early September. This translates into an additional market value of $ 6 billion, by CBS News.
Over the year, Nike is up 36% and is doing better than any other company listed on the Dow's 30 best-in-class index.
Kaepernick is currently on a long-term contract with Nike, which pays him millions every year and is tied with the contracts of other NFL star players.
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<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – smt Mt (0.8em) – sm" type = "text" content = "Blake Schuster is a writer for Yahoo Sports. Have a tip? Send him an email at [email protected] or follow him on Twitter! Follow @Schustee"data-reactid =" 41 ">Blake Schuster is a writer for Yahoo Sports. Have a tip? Send him an email at [email protected] or follow him on Twitter! Follow @Schustee
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