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While Chyna's representative initially told TMZ that she had been using the Whitenicious by Dencia Black Spot Corrector for several years to treat hyperpigmentation, it seems she does not use the product. In a follow-up article on TMZ, sources close to the former reality TV star said it was simply an endorsement contract that it was paid to promote.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The product in question is Diamond Illuminating & Lightening Cream, priced at $ 250. Created with Chyna, the product would have "a radiant glow for younger-looking skin" and "brighten, lighten without whitening the skin". It comes in a gold-plated pot encrusted with Swarovski crystals. "data-reactid =" 33 ">The product in question is Diamond Illuminating & Lightening Cream, priced at $ 250. Created with Chyna, the product would have "a radiant glow for younger-looking skin" and "brighten, lighten without whitening the skin". It comes in a gold-plated pot encrusted with Swarovski crystals.
Whitenicious announced that she was teaming up with Chyna in an Instagram post just days ago.
The use of lightening creams for the skin is controversial. According to the World Health Organization, Chyna launched the brand in Lagos, Nigeria, where 77% of women regularly use skin lightening products. Mercury, a common ingredient in soaps and lightening creams for the skin, can also be found in eye makeup, cleansers and mascara. However, Cameroonian pop singer Dencia, who founded the brand, told Ebony that its products do not contain mercury.
Many said that there was a "coded racism" in the beauty campaigns. "Money laundering is a social conditioning in which people integrate the ideal that" white is right "and" white is the most beautiful, "writes Zoe Samudzi in Racked. "Beauty campaigns filled with white and smiling women (and non-white women with lighter skin) convey the message that clear, bright, clear skin creates a happy, beautiful woman. the messages of these campaigns can be understood as part of a broader social engineering practice, in which strategies are used to influence attitudes and social practices within society in general. "
Dream Kardashian's mother, Blac Chyna – seen here at the 2018 MTV Video Music Awards in New York – is criticized for promoting a lightening skin cream. (Photo by Axelle / Bauer-Griffin / FilmMagic)
Chyna did not comment on the backlash or the fact that she uses the cream, she simply posted on his Instagram account the next launch of the product. "Lagos, Nigeria, join me for the first official launch of my face cream this Sunday, November 25 at Whitenecious store," she wrote. "Everyone is welcome." An article about the cream on the Whitenicious website does not say whether Chyna uses it or not, and a video on Instagram just shows it holding it and smiling.
This is not the first 30-year incursion into the world of beauty. In 2017, she launched a 12-piece lipstick collection with Lashed Cosmetics, as well as a line of skincare products with BodyBlendz. It has also signed approval agreements with other types of companies, such as the Tunes Audio helmet range. Chyna recently made headlines for accusing her ex-partner, Rob Kardashian, of not paying enough child support for their daughter, Dream.
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