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Revolve issued an official apology for wearing a seemingly tasteless LPA sweatshirt that said "BEING FAT IS NOT BEAUTIFUL It's an EXCUSE" and caused an uproar among customers.
The sweatshirt, which was supposed to be part of a LPA retailer and Lena Dunham empowering campaign to fight cyberbullying, was first introduced on the Revolve website.
In a statement shared on the Instagram account of the fashion retailer, the brand said: "We ruined everything. We are so sorry to hurt you and offend you.
"The LPA x Lena Collection was a project we were committed to. The product published on our site was part of a collaboration intended to shed light on the darkness of the Internet, by printing real and harmful comments. have been left on women's social media all over the world, "reads the statement.
"The intention was not to promote or endorse these hateful words, but rather to empower all women by making them understand that even the most beautiful and prosperous women in the world have been the subject of messages. hate on the part of cybercriminals. Although it is difficult to distinguish the viral photo, each shirt was in small text below the hate quote, "as we said in Paloma", as we said at Lena, and the other three celebrities who participated in the campaign. "
"And because of a horrible oversight on our part, the hateful comment causing Paloma to be ashamed for his weight was not shot at a suitable model, and we are horrified and incredibly sorry to have made this mistake, "said Revolve. showing the sweatshirt on a sample size template.
The revolution went on to say that they take "full responsibility" for the launch that "did not go as planned".
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"As soon as we realized what we had done, we removed the product and canceled the line before only one style was sold. We understand that we have lost your trust in us and that we are taking the necessary steps to make this possible. REVOLVE donated $ 20,000 to Girls Write Now, who was to benefit from this campaign and will continue to support our community in every way possible.
Actress Lena Dunham, who was one of the celebrities involved in the project, says she was unaware that Revolve would model the plays on "thin white women" – and shared her indignation.
Dunham, 32, wrote, "For months, I've been working on a collaboration with LPA through the parent company @revolve – sweatshirts that put forward quotes. prominent women who have experienced Internet trolling and abuse. It is a very expensive cause and the benefits were meant to help charitable organizations that help young women by allowing them to express themselves through writing and art. "
"Without consultation or any of the women involved, @revolve presented the sweatshirts on white and thin women, without ever thinking about the fact that the difference and the individuality are what punishes you on the Internet, or that the lack of diversity in the representation of the problem (in fact, the problem itself). As a result, I can not support this collaboration or lend my name in any way whatsoever.
She continued, "I am deeply disappointed by @ revolve's management of a sensitive topic and by a collaboration based on claiming the words of the Internet trolls to celebrate the beauty of diversity and the bodies and experiences that are not the industry standard.
Model Tess Holliday first spotted the sweatshirt on Revolve on Wednesday before she was removed from the site, and shared her disappointment in the message with a tweet.
"LOLLLLL @REVOLVE is a mess," Holliday wrote.
After the model's tweet fired, social media criticized Revolve for wearing the controversial garment.
"Lemme guess! This shirt was designed to "encourage" people to lose weight but not make fun of them. BS! I can not wait for the excuses! A Twitter user I said.
Another person m said"What do you think about people with Cushing's Syndrome who are poor people who have a side effect of their medications … I hate that kind of people, this thing as simple as that of someone who's doing it." 39; overweight.
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