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Metropolitan transit agents are partnering with Steft Carpooling and Zipcar Carpooling to help meet the first mile and last mile challenges. their home and place of work without using a private vehicle.
And for the 50 people who register and are selected for the Ditch Your Car program, an initiative that was unveiled Wednesday morning at the Interstate 25 / Broadway tram stop.
Participants, who will be randomly selected, will receive $ 300 in Lyft Credit Sharing, $ 150 in Lyft Scooter Credit, a one – month Regional RTD subscription valued at $ 171 and a one – month Zipcar membership with a $ 100 credit to cover the distance from their homes and offices to a train or bus stop. The program runs from October 8 to November 6 and the registration deadline is Sunday.
The program is not limited to Denver residents, although Lyft scooters are not available beyond the city limits.
"It's no secret that over the last 10 years we've experienced unprecedented growth in the Denver area and, in recent years, a dramatic increase in the number of possible trips – cars, buses, trains, Lyft, bikes and now scooters, "Mike Meader, safety and security officer for the Regional Transportation District, told reporters. "At RTD, we know we have to be inventive, innovative and bold to build partnerships to keep people moving."
A similar, albeit less comprehensive, effort was made two years ago when Centennial partnered with Lyft to provide first and last mile trips to and from Dry Creek Light Rail Station. The program lasted six months.
Gabe Cohen, General Manager of the Rocky Mountain Region for Lyft, said Centennial's effort was targeted and limited. Ditch Your Car, he said, is part of a national effort that began in Chicago last month and was rolled out Wednesday in 35 cities, including Salt Lake City, New York, Miami and Phoenix.
"We want to educate the public around the idea that you can give up your car or your second car," Cohen said. "We are committed to building cities around people, not cars and car parks."
RTD hopes that by providing a variety of modes of travel, people will be more willing to try the ride from their door to the station without opening the garage door. But Meader admits that the persuasion campaign is a difficult campaign.
"These are baby steps," he said.
According to recent data from the US Census Bureau, two out of three commuters traveled to work alone in Denver, a proportion that has not changed dramatically in the last five years. And in 2016, I-25 between Colorado Boulevard and 84th Avenue got the dubious distinction of being the country's 50th busiest traffic corridor, according to computer research company Inrix.
New modes of transportation that could excite commuters' passions include non-anchored scooters, a more fanciful and adventurous form of travel that did not even exist in the metropolitan area a year ago. Lyft builds its fleet of 350 scooters, which she began distributing around Denver several weeks ago.
Cohen said the company is aware of the problems that accompanied the launch of competing scooter programs, such as Lime and Bird, in the spring. When users began to drop scooters here, there and everywhere, Denver City officials cracked down and told the companies that leaving private devices in the public right of way violated local ordinances. He ordered the removal of the scooters, then began seizing hundreds and fining $ 150 per scooter.
Cohen said Lyft followed the Denver rules and would move scooters to bus and transit stops, as the city had asked, rather than leaving them on sidewalks where they could block pedestrians. While this may make the coverage of this first kilometer more difficult, Lyft hopes that with the other travel options available in the Ditch Your Car program, one mode of transportation may work better than another depending on the destination .
Heather Burke, spokeswoman for Denver Public Works, said the city supports providing residents with more transportation choices with the broader goal of "reducing single-vehicle trips"
Next year, Denver voters may have the option of voting to see if the city should create its own transportation agency, which would offer transit options that go beyond what RTD already provides.
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