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Apple and Salesforce are two iconic hit brands, who like to present a big show when they publish their products. Today, the two companies announced that they are forming a strategic partnership focused on mobile strategy before the huge customer conference, Dreamforce, which starts tomorrow in San Francisco.
For Apple, which has partnered with key corporate brands in recent years, today's news is another major step towards consolidating its business strategy by involving the largest SaaS provider in the world. company in the world.
"We are strategically partnering with Salesforce to change the way people work and enable developers of all abilities to create world-class mobile applications," Susan Prescott, vice president of markets, applications and technology, told TechCrunch. services at Apple.
Tim Cook at the Apple Event on September 12, 2018 Photo: Justin Sullivan / Getty Images
Bret Taylor, president and chief product officer at Salesforce, who participated in the Quip agreement two years ago, says that by working together, both companies can streamline mobile development for customers. "Each of our customers is on mobile. They all want a world-class mobile experience, which allows us, when we talk to a customer about their mobile strategy, to participate in this conversation together, "he explained.
For starters, the partnership will involve three main components: The two companies will work together to integrate some key iOS features such as Siri shortcuts and integration with Apple's Business Chat into the Salesforce mobile app. Just like the partnership between Apple and IBM, Apple and Salesforce will also work together to create industry-specific iOS apps on the Salesforce platform.
Companies are also working together on a new mobile SDK designed specifically for Swift, Apple's programming language. The goal is to provide a way to create Swift apps for iOS and deploy them natively on the Salesforce Lightning platform.
The final component involves further integration with Trailhead, the Salesforce training platform. This will involve a new Trailhead Mobile app on IOS as well as adding Swift training courses to the Trailhead catalog to facilitate the adoption of the mobile SDK.
While Apple has been widely seen as a consumer-centric organization, while we've seen a shift towards companies that encourage employees to use their own devices in the last six or seven years, Apple has taken advantage . As has happened, he has been able to leverage the sale of more products and services and has in partnership with a number of other well-known business brands, including IBM, whitefish, SAP and GE with system integrators Accenture and Deloitte.
This initiative gives Salesforce a great partner to continue its incredible growth. Last year, the company crossed the threshold of $ 10 billion, placing it among the top performing companies in the world. In their last call for results at the end of August, they reported $ 3.28 billion for the quarter, putting them at a rate of more than $ 13 billion. The connection with Apple could help maintain this momentum.
Both companies will present the partnership to Dreamforce this week. It's an agreement that has the potential to work well for both companies, giving Salesforce a more integrated iOS experience and helping Apple expand its reach into the business.
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