NEW YORK: The use of social networks by citizens, which largely reflects daily work schedules and school calendars, causes a huge amount of "social jet lag" and disrupts their biological clocks, reveals a study analyzing the patterns of activity on the social media platform Twitter.
Social jet lag – a syndrome related to the lag between the body's internal clock and the realities of our daily schedules – was previously linked to health problems.
The researchers found that prolonged periods of low activity on Twitter were correlated with sleep patterns, while night-time activity calming on Twitter moved to hours later on weekends compared to days of the week – an indication of the social jet lag.
The magnitude of this "social jet lag on Twitter" varied by season and geographical region. It was also correlated with average transportation schedules, including the number of people performing shift work, and disease risk factors such as obesity.
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"When we look at the evolution of jet lag over the course of the year, we find that the dominant effect is by far the social calendar," said Michael Rust of the University of Chicago .
"This suggests that humans in modern societies have biological rhythms somewhat out of touch with the changing light of the sun throughout the year," he added.
Previously, researchers had measured social jet lag by looking for differences in waking and sleeping time between the day of the week and the weekend and using specialized activity monitors.
In the new study, published in the journal Current Biology, the team collected readily available Twitter data for more than 1,500 US counties in the 2012-2013 calendar years, every 15 minutes.
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These geographically labeled tweets accounted for about 2.40,000 people.
Most counties experienced the largest amount of social jitter on Twitter in February and the lowest in June or July. The evidence is consistent with the notion that these trends stem mainly from social pressures, including changing school schedules, and less from the direct seasonal effect of changing the length of the day.
"This is consistent with some studies suggesting that the effect of the sun on our lives could lessen over time, perhaps as we spend more time indoors watching our phones. "said Rust.
