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After a decade of progress in the world of drink-making and millions of dollars in research and development, St. Louis will be the first to test the stuff of science fiction.
"What about the 'Keurig of Beer'? What about the 'Nespresso of Cocktails'? "Said Nathaniel Davis, CEO of Drinkworks, which launched at the beginning of 2017." This is a concept that has lived a long time. "
Yes, a machine that needs only a liquid-filled pod and water to mix up cocktails in seconds is now a reality. What else would you expect from a joint venture of Anheuser-Busch InBev and Keurig?
It's not the volume of alcohol we consume Drinkworks to try St. Louis as the pilot market for the Drinkworks Home Bar by Keurig. Rather, it's our "hosting" culture, said Davis, who lived here for a decade when he worked for Anheuser-Busch.
"You set this up and spark a happy hour," Davis said.
In the spirits, and the DrinkWorks machine, the DrinkWorks is a type of drink, and the amount of carbonation is required.
Drinkworks, based in the area of the Keurig's headquarters, will be the first to offer the most classic cocktails, such as a Moscow Mule or an Old Fashioned. It also has partnered with Bass and Becks (both A-B InBev brands) to create exclusive drinks to the Drinkworks machine.
But for now, it's mostly a cocktail machine designed for home use targeting the serial entertainer.
"If you were to invest in a bar that has all the ingredients of the drinks we have represented, that's a $ 500 investment," Davis told the Post-Dispatch during a demonstration of technology last week.
And though there are just 24 cocktail pods now, the machine is programmed with 2,000 drinks to be released for Drinkworks to release new pod flavors.
"We designed the thing to have a huge variety," Davis said.
The Drinkworks machine retails at $ 299 and a pack of cocktail pods, $ 15.99. A flight of beer, with four pods, will retail for $ 9.99. The machine also requires a canister of carbon dioxide – which holds enough CO2 to mix up 15 to 17 drinks.
The brewer's new joint venture with Keurig will include other products, including Synek, a countertop beer dispenser that launched in St. Louis in 2015.
Drinkworks is eschewing "a massive national push," said Davis, offering a limited release in St. Louis to work with any product. Even its website will be restricted to St. Louis area.
St. Louis-area Total Wine & More stores, Schnucks and Dierbergs rentals, will begin offering the Drinkworks Home Bar by Keurig and the associated drink pods for sale starting next week.
At some point next year, Drinkworks hopes to expand beyond St. Louis. It's looking at Florida and California, though there's no set timeline, Davis said.
"The feedback we're getting so far is huge," said Davis. "It's people who are hosts, generous people who want to step up."
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