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Starbucks will open its first signature store in the United States in Washington, DC, next October.
TODAY'S USA
This March 24, 2018, the archive photo shows a sign in a Starbucks located in downtown Pittsburgh (Photo: Gene J. Puskar, AP)
You may prefer ice cubes in your cafe rather than seeing steam swirls escape from your cup at this time of year, but Starbucks remains a hot topic no matter what the season.
The third-quarter results of the Seattle-based chain call this week, there were many nuggets that any observer of the coffee machine would want to know.
Here are the top five:
A cooling in the air
Starbucks We are witnessing a decline in sales of Frappuccinos, its range of fresh drinks, always in constant evolution, but that does not mean that the chain says goodbye to all that is frozen.
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For more: quarter, the fastest pace in four years
Consumer demand for cold beverages increased from 37% of sales five years ago to over 50% of sales today, Rosalind Brewer said. Examples cited included Cold Brew and an expanding range of fruit juice based Refreshers
"We are seeing a significant shift to the cold and we are playing directly in that space," she said.
"All
Starbucks will put the majority of its new stores in Central America and the South, according to Brewer.Will compare these areas with the hometown of Seattle and New York Manhattan, where Starbucks already has a large presence.
She said that the chain "is looking very surgically" where to open new stores and "be really smart" about Eighty percent of new cafes built in the next few years will be equipped with a system According to Chief Financial Officer Scott Maw, general manager Kevin Johnson emphasized that consumers' desire for convenience is making the car's format more lucrative than the typical "no-drive" store.
service by car, as well as mobile ordering and payment.
"customer experience"
Starbucks adores this phrase almost as much as Instagram drinks and society e plans to improve the customer experience by changing the way restaurant employees spend their time.
This efficiency will come in part from the 50% reduction in time spent on in-store administrative tasks, such as inventory planning and tracking, that the explicit chain releases two to three hours per day.
How will the changes improve the customer experience in store (expect)?
"That means having more time to interact with customers in the store – asking you questions about your day, your favorite drink, maybe tasting for customers in the store," said a spokesman. Business word in an e-mail Friday.
Left exit stadium
Absent analyst's call Thursday, Howard Schultz, who spent decades at the head of the Seattle company that he turned into an international behemoth.
2017, Schultz becomes executive chairman.He resigned from his position last month, explaining that he wanted to spend time with his family and write a book.The movement has caused rumors that he plans to run for president.
McDonalds and Starbucks fast food rivals are currently in the same team, at least when he it's about cup their coffee between Mercedes Galuppo has more.
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