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NASA has a big problem in his hands. The group wants to do some amazing new things, like traveling to Mars, but these things cost money. The money has been difficult to obtain for the group in recent years, and there is a clear gap between NASA's budget and the amount of money needed to reach its ambitious goals. The new boss of NASA has proposed a solution: advertising.
NASA chief Jim Bridenstine has repeatedly stated that a way to raise money would be to sell naming rights to various missions, and even allow astronauts to offer products. This is not the craziest idea, but it would certainly be a radical change for an organization that has always been focused solely on science with virtually no commercialization.
Let Stephen Colbert around the world with a crazy video showing how absurd things could be.
Colbert is doing a great job in reversing the plan, hilariously plugging various products into NASA's iconic and historical events such as landing on the moon. This obviously makes these achievements a little cheaper, and if things were to progress at this point, it would be a shame.
No one wants the first image of a man on Mars to be filled with company logos or cheese product plugins, but there is no reason to worry that things would get worse until present. NASA said the sale of mission and even spacecraft rights could help raise money for new missions and more powerful equipment, but that would probably be better for sport stadiums.
A new sports site may have the name of a company or a brand, but its logo is not in the center of the field. If companies want to sponsor scientific efforts to get their name on a press release, it's actually a fantastic plan. Let's hope that NASA limits its commercialization before space ships to Mars look like NASCAR vehicles. Because ew.
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