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They say that history repeats itself, and this is the case in Subway, unfortunately.
Trevor Haynes, CEO of the company, said the famous $ 5 contract, which became the fan favorite at its launch in 2008 (largely because of this catchy jingle), will no longer be available across the country. . USA today.
Instead, it will allow franchisees – many of whom have complained that the deal is not economically viable in 2018 – to decide whether to continue or not.
"How can we help our franchises with a more regional value message, so that they can (have) a value proposition that fits their business model," Haynes said. "If you look at California, the cost of doing business is very different from that of Arkansas."
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The promotion had already stopped in 2016, when they raised the price to 6 dollars, to the great anger of the customers. He returned to his original price of $ 5 in January 2018.
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This coming and going is bringing the current saga of the McDonald's dollar menu closer, which was dropped in 2014 due to loss complaints from franchise owners, but it came back earlier this year.
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In the same USA today In an interview, Haynes assured that there would be other transactions in stores across the country, like the $ 3.99 6-inch submarine available in the San Francisco area. "Affordable food is what we have always defended," Haynes said. "It's not just a price."
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