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Now, however, the splurge of the half-time has become a kind of hot potato – torn by political polarization, past and most recent controversies, including the league's position with quarterback Colin Kaepernick , whose decision to kneel at the national anthem has effectively ended – at least for the moment – his career as a footballer.
In this regard, playing at the Super Bowl could be presented to many artists at the White House Correspondents' Dinner, which offered artists a "thank you but no thank you" proposal, which was once a light showcase, which has been complicated by politics. point where it is not worth the headaches and risks.
The efforts to be nervous at performances of the Super Bowl – a tradition introduced in 1991 – proved perilous in 2004, when Janet Jackson's "wardrobe malfunction" provoked outrage and complaints to the Federal Communications Commission. In 2016, Beyoncé sparked a strong reaction with the racial justice aspects of her debut in "Training".
Since then, Jay-Z, Beyoncé's husband, would have left the opportunity to play and then rap in a video: "I said no to the Super Bowl: you need me, I have not no need of you."
It has been reported that Rihanna also hesitated at the 2019 Super Bowl, according to Us Weekly and "Entertainment Tonight" because the singer "stands alongside the players and Colin Kaepernick". This follows earlier reports that Maroon 5 was going to happen, which provoked a separate reaction from not choosing an act with links to the host city, Atlanta.
In reality, giving up the halftime show as a musical attraction would not be a waste, despite the annual speculations devoted to who will be chosen and what it will do. As Adele noted in 2015 – telling an audience that she had missed the opportunity to happen – "I mean, let's go, this show is not about music. "
Criticism, of course, is not limited to politics, but attempts to be "safe" – and to avoid these anti-personnel mines – can lead to separate problems. This year, for example, Justin Timberlake's pop-tinted décor was criticized for his tribute to the famous Prince Prince, while the Los Angeles Times described his performance as lacking soul and "no-message".
The NFL has always been clever in the past to turn the Super Bowl into a showcase of its product, but also for a patriotic, flapping flagship affair, whose appeal went far beyond the costly advertising. And the halftime show produced many memorable performances.
Nevertheless, the drama that now inevitably seems to go hand in hand with the search for a musical act has become a source of distraction in the first place. And given the league's twisted reaction to Kaepernick's situation, the question of the artists who wonder if they "need" the Super Bowl does not seem to be going away anytime soon.
The Super Bowl has come to represent a lot of things, but it's a holiday that celebrates two American traditions that have come together since the mid-twentieth century: professional football and television.
The league would not sacrifice much if it came back to that and rejected some of the noise.
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