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Revolve, the online fashion retailer, was criticized for storing a gray sweatshirt that reads, "Being fat is not good, it's an excuse."
They abandoned the jumper soon after the curve pattern and #SelfLoveBringsBeauty founder Felicity Hayward called them online.
Haward simply tweeted, "What is that?"
Many others share his disgust.
Twitter users have largely condemned the jersey, a commentator who responded to Hayward's original tweet saying, "It's a complete bullshit and all these shirts must be burned immediately.
"They should not exist in the world. . Already & # 39;
Another pointed out that the sweatshirt is available in a size XL, which seems strange, considering the slogan.
"Looks like @REVOLVE hates money as much as he hates big guys. In addition, this ends with an XL, seems to be a contradiction. "
Revolve responded to the reaction by removing the sweatshirt from their website.
The Paloma sweater was previously available for £ 162.
According to an exchange made on Instagram by the artist Florence Given, the brand behind the garment, LPA, created it as part of a collaboration with five women to "show how horrible trolling is".
Given also states that Paloma Elsesser, the model whose name was used for the sweatshirt, requests that his quote be withdrawn.
It remains to be seen if the brand will make a public statement explaining the ideas behind the Paloma sweatshirt.
After such a negative response to the "fatphobe" rider – perhaps in part because of the lack of explanation – one may wonder if LPA will release the rest of the collection.
Neither Revolve nor LPA had responded to requests for comments at the time of publication.
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