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MetroPCS becomes Metro by T-Mobile in an attempt to redo the image of the prepaid brand.
MetroPCS, T-Mobile's brand of prepaid phones, is redoing its image to attract more people.
The cellular service, which changes its name to "Call Metro" by T-Mobile, runs on the same network as T-Mobile, said Tom Keys, president of the brand. He has for some time, he noted, but said the company had never done a good job in communication.
T-Mobile has strengthened its own reputation in recent years, both by offering cost-cutting offerings to customers and by improving its network technology.
"We want to highlight the quality of its network and we have not done the best job since the merger," said Keys. T-Mobile's parent company, Deutsche Telekom, bought MetroPCS in 2013 and merged the two companies.
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There is a disadvantage of being on the same network: when there is congestion, T-Mobile's customers have priority over Metro.
Prepaid phone plans allow people to get cellular service without signing a contract and without having to qualify for funding. Customers usually pay for handsets or already have payphones, Keys said.
This type of telephony plan is common in Europe, but has often played a minor role in the United States. Metro, however, has experienced strong growth since its merger with T-Mobile, from 8.8 million customers in 2013 to 18 million today.
The brand will start immediately online and in stores, Keys said.
As part of the campaign, Metro also announced agreements with Google and Amazon to offer customers of certain plans access to storage on Google Cloud and an Amazon Prime account.
The price of the metro is similar to that of T-Mobile: four lines cost between $ 120 and $ 150 per month on the prepaid plan, against $ 140 per month on T-Mobile's flagship brand.
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