Targeted actions slide in front of Black Friday after Miss

Target stocks collapse early in the session after a disappointing result in its latest results.

The supermarket announced Tuesday to have generated a turnover of $ 17.8 billion in the last quarter, up 5.6% over the same period in 2017. Comparable sales, a measure important in the retail business to see how well performing stores grew by 5.1%. Sales of digital channels increased 49% over the period.

Target was able to post earnings per share of $ 1.16, but warned that its margin rate had risen from 29.6% in the third quarter of 2017 to 28.7% this year.

Although Target was able to increase revenues and generate solid earnings, analysts expected higher comparable sales figures. Analysts also forecast a gross margin of 29.6% instead of 28.7%.

Shortly after Target announced its results, shareholders began to sell their shares, fearing that Target's business would weaken. Society has done little to help its cause. In a statement of earnings, Target announced a forecast growth of 5 per cent in store sales for the fourth quarter, sequentially down from its third-quarter revenue growth.

Nevertheless, much can happen during the critical shopping season of the fourth quarter. Target, along with other major retailers, is offering a range of products in its store this week for Black Friday and Cyber ​​Monday and will continue to offer sales throughout the shopping season. Target also announced that it would expand its toy section this year to attract more consumers.