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TECHNOLOGY
7-Eleven is the latest to launch into swap boxes.
The convenience store giant on Monday launched a pilot program allowing customers to use their smartphone to pay for their goods. Customers visiting 14 stores in the Dallas area can use the Scan & Pay feature of the 7-Eleven app to pay for goods that do not require a cashier's help. (Merchandise, including hot items, financial services and verified products, such as alcohol, tobacco and lottery tickets, are not part of the program.)
Here's how the program works: Customers must be members of the 7Rewards loyalty program in order to participate. Once enrolled, they launch the 7-Eleven mobile application and tap on "Start Analysis" at the bottom of the home page. As long as customers are in the geo-fenced area of one or all 14 pilot stores, they will be able to scan items with a barcode using the guides displayed on the Their phone screen.
Items are automatically added to their cart, with any discounts or promotional prices. The program also allows customers to automatically redeem and redeem all available 7Rewards points or coupons.
Users pay for their purchases using Apple Pay, Google Pay or a traditional debit or credit card. Scan & Pay stations with transparent bags are located in the store. Once they have paid for their purchases, the customers scan the QR code that appears on the confirmation screen at the Scan & Pay station and go in there.
7-Eleven first tested mobile self-payment at its Store Support Center store. The company plans to expand the service to other cities by 2019.
7-Eleven is the first chain of stores to develop a patented technology to deliver "a frictionless payment experience" from start to finish.
"Our customers are on the move and are looking for faster, more convenient ways to shop more than ever before," said Gurmeet Singh, director of digital technologies and director of information at 7-Eleven. "7-Eleven continues to redefine convenience by offering friction-free experiences to our customers with Scan & Pay. Our customers can now use their smartphone to jump the line every time. "
The program coincides with ongoing digital enhancements at retailers, including the launch of its mobile delivery application, 7Now, in New York City in August. The program, which allows customers to place their orders or retrieve them in-store, debuted in Dallas in December 2017. 7-Eleven plans to expand service to Washington, DC, and then take out of it. expansion at the national level.
The retailer also continues to expand its customer loyalty program based on the 7Rewards application and, in November 2017, the company has integrated its 7-Eleven Bot on Messenger, which allows users to communicate with the company. brand since Facebook.
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